Ida in Sweden

1. How did you come to join the Volvo Group?

I finished school the year-ending 1999 and after travelling around in Asia all I wanted to do was to work with graphic design for internet, applications and so on. The idea of working for a big company such as Volvo never really occurred to me but when I saw an interesting ad in the paper I sent them my CV. I have been lucky enough to be involved in a variety of challenging and exciting projects within a number of Volvo's business areas. The projects can vary between web-based and client applications and working as a consultant every new assignment is like a fresh start, which keeps me motivated, so here I am today, eight years later.

2. Tell us about you current role and its main responsibilities.

I still work with graphic design, but not as much anymore. My role for the last five years has been "Usability Architect" which means that I work closely with the user in order to design easy-to-use software. My responsibilities include research and analysis of target groups, early prototyping and interaction design. I also evaluate software in order to help projects find focus areas for their next steps.

3. Have you had other roles and assignments in the Group? What would you like to do in the future in the Group?

I started off as a web designer, with coding and all that entails. Pretty quickly I realised that this wasn't really what I wanted to do. Instead I wanted to work more closely with the customer, so I moved towards the project management area. After working as an assistant project manager responsible for the graphic design deliverables in a big project I changed my mind again. I had by now understood that you can't change the world with a nice interface; you have to go beneath the surface to figure out what really works for the end user. Volvo now gave me an opportunity to educate myself within the Human Computer Interaction (HCI) area. I really appreciate that I have had the chance to follow my own career path within the corporation and that I have been able to investigate other areas of interest to me as I develop.

In 2003 we started the Usability team and today we are 12 experts in the field with our own discipline and a natural part of the method area.

I feel that I really want to continue working with usability. It's such an interesting field and we really feel that we have a mission within Volvo to help; we want everyone to understand the benefits and return of investment by doing thing properly from the beginning - put simply, by listening to our end users.

4. How would you describe the culture of Volvo Group? ( i.e. what do you think is distinctive about how we do things in Volvo Group ?)

I think we have a very good culture here. We are motivated and driven to work and act according to our cultural values, which are respect, spirit and professionalism. Some of my colleagues are trained to be culture ambassadors and they help to spread the message across the company. One example of that is that we have some sort of culture practice at every group meeting, which opens up our eyes a little bit and makes us work together even better.

5. Why do you think someone should consider working for a Volvo Group company?

The possibilities in a big company like Volvo group are pretty much endless and you have the opportunity to change direction without necessarily changing your employer. I myself have changed direction three times since I started and who knows, my journey might not be over yet. I still don't know what I want to be when I grow up.