Sport and culture have been the focus of the Volvo Group's sponsorship since the 1970s The activities that the Volvo Group chooses to sponsor have points of reference with our customer groups. The goal of sponsorship is to create deeper relationships with our customers and to strengthen the Volvo Group's brand.
Volvo currently has a couple of long-term sponsorship commitments: Volvo Ocean Race, Volvo golf tournaments and cultural events such as Gothenburg Symphony Orchestra and the Göteborg Opera.
Volvo is one of the sponsors of the Gothenburg Horse Show taking place in the Scandinavium Arena in Gothenburg, Sweden.
The Swedish city of Gothenburg will be the final stop of the 12th edition of the Volvo Ocean Race.
Volvo has been sponsoring golf since 1988 and is the oldest sponsor on the European Tour, this commitment is shared with Volvo Cars.
Selective sponsoring of culture is important for corporate and brand visibility.
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