1996 - Annual reports : Volvo Group Global
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The Volvo group Annual Report 1996

Three years have now passed since Volvo's new strategic orientation was presented. During this period Volvo's resources have been concentrated on creating a competitive automotive operation.   Parallel with this, ownership interests outside the automotive business have been divested at a rapid rate. The efforts to strengthen Volvo's competitiveness and create sound profitability now have the highest priority. We are making basic improvements in our industrial system with the objective of achieving greater efficiency and advantages of scale through changes within the Group and strategic joint ventures.   A stronger focus on marketing and a better geographical balance will also contribute to reinforcing our long-term competitiveness.

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