09/01/2013
Volvo tees up for a new golf season
For a quarter of a century, golf has been an increasingly important marketing tool for Volvo. It is a sport that is played and watched by the people who really matter to Volvo Group - its customers, past, present and future. “With our products on display both on and off the course, the Volvo Golf Champions gives us a perfect opportunity to showcase all that we do”, says Olof Persson, CEO Volvo Group.