21/09/2001
VOLVO'S LARGEST SPONSORSHIP EVER SETS SAIL
Volvo's largest sponsorship investment ever, the Volvo Ocean Race, sets sails on Sep 23, 2001 when the eight race boats competing leave Southampton, UK. The Volvo Ocean Race is the Grand Prix of ocean races and rated as one of the top seven TV sporting events, worldwide. The race covers 32,700 nautical miles with nine stopovers with finish in Kiel, Germany in June 2002.