Sport and culture have been the focus of the Volvo Group's sponsorship since the 1970s The activities that the Volvo Group chooses to sponsor have points of reference with our customer groups. The goal of sponsorship is to create deeper relationships with our customers and to strengthen the Volvo Group's brand.
Volvo currently has a couple of long-term sponsorship commitments: Volvo Ocean Race, Volvo golf tournaments and cultural events such as Gothenburg Symphony Orchestra and the Göteborg Opera.
The Swedish Ship Götheborg takes part in the official festivities around the Royal Wedding in Stockholm in June
Volvo World Matchplay 2011 will be held May 19-22 at Finca Cortesin Hotel on the Andalucian coast in Southern Spain.
Volvo is the world’s leading business supporter of sailing - not least the Volvo Ocean Race
Selective sponsoring of culture is important for corporate and brand visibility
Göteborg Horse Show in the Scandinavium Arena in Göteborg, Sweden
