18/02/2013

Lisa Kelly to Reveal New Worldtrucker Smartphone App and Website at 2013 MATS



by Brandon Borgna

The Worldtrucker global online community is proud to announce celebrity truck driver Lisa Kelly, of the TV series Ice Road Truckers and IRT: Deadliest Roads, as its new global ambassador.

Kelly and Worldtrucker will reveal the online community’s new smartphone app and website in the Volvo Trucks booth at the 2013 Mid-America Trucking Show in Louisville, Ky.

An active member of the Worldtrucker community, Kelly was one of the first to try the app during her recent visit to Sweden.

“The new Worldtrucker app and website allows truckers to connect with other truckers all over the world and share their stories and passion for life on the road,” Kelly said. “The Worldtrucker app is, of course, designed for truckers, by truckers. So come on, join the family.”

The public reveal of the new Worldtrucker smartphone app and website will take place Saturday, March 23 at 11a.m. Eastern in booth #32125. Show attendees can meet Lisa Kelly, who will be in the Worldtrucker lounge at the Volvo Trucks booth and available for photos and autographs.

Worldtrucker (http://www.worldtrucker.com/) is a global online community for truckers, powered by Volvo Trucks. The community helps drivers keep in touch with their families, friends and colleagues. Members can share photos from the road by uploading directly through their mobile phone.

“I like keeping in touch with the trucking community. There are a lot of things that keep truck drivers united, and that’s what’s cool about the Worldtrucker concept,” said Kelly. “Other truck drivers can understand what you’re going through, and thanks to Worldtrucker we can help each other.”

By offering these social elements, Volvo Trucks hopes to increase interest in the profession and support the recruitment of new drivers. The worldwide driver shortage is a vital issue for the industry. Worldtrucker welcomes all truckers regardless of what truck brand they drive or prefer.

"We know that truck drivers have strong professional pride, and that's exactly what Worldtrucker is about - sharing that passion for trucks and for life on the road," said Paula Kühnel, Worldtrucker manager.

Initially launched in 2011, the online community now has more than 21,600 members representing more than 100 countries. Worldtrucker is available in 18 languages and its members have uploaded more than 120,000 photos of trucks and life on the road. Volvo Trucks aspires to make Worldtrucker the largest and most active truck driver community in the world.

Lisa Kelly

Lisa Kelly, of Ice Road Truckers and IRT: Deadliest Roads fame, is now the global ambassador for Worldtrucker, an online community for professional truck drivers and trucking enthusiasts.

Worldtrucker

Volvo Trucks North America’s operations and products are guided by the company’s three core values: Quality, Safety and Environmental Care. The Volvo VNM, VNL, VHD and VAH trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. Both plants are certified to ISO14001 environmental and ISO9001 quality standards.

The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 115,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2012, the Volvo Group’s sales amounted to $45 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the U.S. For more information, please visit http://www.volvogroup.com/ or http://www.volvogroup.mobi/ if you are using your mobile phone.

February 18, 2013

www.volvotrucks.us.com

Printer friendly version