Sport and culture have been the focus of the Volvo Group's sponsorship since the 1970s The activities that the Volvo Group chooses to sponsor have points of reference with our customer groups. The goal of sponsorship is to create deeper relationships with our customers and to strengthen the Volvo Group's brand.
Volvo currently has a couple of long-term sponsorship commitments: Volvo Ocean Race, Volvo golf tournaments and cultural events such as Gothenburg Symphony Orchestra and the Göteborg Opera.
Ongoing: Leg 3 from Abu Dhabi to Sanya in China. Follow the race here!
Volvo has been sponsoring golf since 1988 and is the oldest sponsor on the European Tour, this commitment is shared with Volvo Cars.
Selective sponsoring of culture is important for corporate and brand visibility.
Volvo is one of the sponsors of the Gothenburg Horse Show in the Scandinavium Arena in Gothenburg, Sweden.
Volvo is sponsors of The Swedish Ship. The ship took part in the official festivities around the Royal Wedding in Stockholm in June 2010.
Welcome to Volvo Merchandise Shop. We hope you will find what you are looking for. Enjoy your shopping!
