Sport and culture have been the focus of the Volvo Group's sponsorship since the 1970s The activities that the Volvo Group chooses to sponsor have points of reference with our customer groups. The goal of sponsorship is to create deeper relationships with our customers and to strengthen the Volvo Group's brand.
Volvo currently has a couple of long-term sponsorship commitments: Volvo Ocean Race, Volvo golf tournaments and cultural events such as Gothenburg Symphony Orchestra and the Göteborg Opera.
Göteborg Horse Show 2010 will take place in the Scandinavium Arena in Göteborg, Sweden on February 25-28
Volvo and the game of golf have enjoyed a winning partnership for more than a generation
Volvo is the world’s leading business supporter of sailing - not least the Volvo Ocean Race
Selective sponsoring of culture is important for corporate and brand visibility
Visit Volvo Ocean Race official website and get the latest news about the next race 2011-2012
Is responsible for the planning and execution of Volvo’s strategic sponsorship portfolio
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