Volvo Ocean Race 1998-2018
Volvo Ocean Race has been the longest professional sporting event in the world. Sailing’s toughest around-the-world yacht race and the ultimate test of a team in professional sport was held every three years. Each edition of the race lasted close to nine months and teams faced extremes of temperatures ranging from -15 in the Southern Ocean to 45 degrees at the equator.
Volvo Group and Volvo Car Group jointly owned the Volvo Ocean Race for 20 years. The two companies actively developed the race, leading to record levels of race village visitors, and online and television coverage, benefitting the companies and partners. The Volvo Ocean Race was a great vehicle for building customer relationships, strengthening the Volvo brand and presenting our company and our products to a global audience. Enjoy this video story of Volvo Group meeting thousands of customers on a vibrant sponsor platform.
After twenty years it was time to let a new owner take this prestigious competition to the next level. In 2018 the race was transferred to Atlant Ocean Racing Spain S.L. Volvo Group continues with other activities and on other platforms to strengthen the Volvo brand and build strong relationships with customers and society.
