Speed & innovation
At Innovation Lab we see value in doing things differently than traditional corporate functions. Therefore, we work with agile methods in diverse and focused concept and venture teams. We believe in rapid prototyping and in-market experimentation to get early customer feedback for continuous improvement in further iterations. This means that in fast design sprints, teams at Innovation Lab can go from idea to validated business prototype in just a couple of weeks. And that the value in a new service can be proven early, before investing too much work and resources.