Press release – North America

Volvo Trucks North America’s ‘World’s Largest Unboxing’ Film Racks Up Nearly 25 Million Views

2017-08-01

Press information

Volvo Trucks North America’s “World’s Largest Unboxing” film is setting records in more ways than one. Just a little more than two weeks since its launch, the film has been viewed nearly 25 million times, making it Volvo Trucks North America’s most-watched film of all time. The film’s success has also earned it the number three spot on Ad Age’s July 25th Viral Video Chart, which tracks brand-driven viral videos.

Volvo Trucks North America’s ‘World’s Largest Unboxing’ Film Racks Up Nearly 25 Million Views — Volvo Trucks North America’s ‘World’s Largest Unboxing’ film has been viewed nearly 24 million times, making it the most watched Volvo Trucks North America video ever and number three on Ad Age’s July 25th Viral Video Chart, which tracks brand-driven viral videos. A new behind-the-scenes video featuring never-before-seen footage reveals how the record was set.

Watch the record-setting film here: http://bit.ly/2v7gcU1

The film premiered July 11 and has since captured the hearts and minds of millions of people who not only watched it, but liked, shared and commented – engaging over 740,000 times.

“Response to the ‘World’s Largest Unboxing’ film has been tremendous and beyond our expectations,” said Magnus Koeck, vice president of marketing and brand management for Volvo Trucks North America. “Not only did we set a GUINNESS WORLD RECORDS title for Largest item unboxed, we set a record for the most-watched film from Volvo Trucks North America.”

The film was produced to introduce Volvo Trucks’ all-new VNL series, which defines the shape of trucks to come. Featuring groundbreaking technologies for today’s long-haul customers and professional drivers, the new VNL series includes several innovations that help improve efficiency, productivity, safety and uptime.

Shot on May 12 in Charlotte, North Carolina, the film captures 3-year-old Joel Jovine as he opens a “toy truck” box measuring 80 feet long, 14 feet wide and 18 feet tall containing a new Volvo VNL 760 tractor and trailer. Jovine then climbs in the cab for a firsthand look, followed by a ride with a professional driver.

“Achieving this record number of views required an incredible amount of effort from our team, but the results speak for themselves,” Koeck said. “It was an unforgettable experience, and we’re proud to have been able to share it with Joel, GUINNESS WORLD RECORDS and so many Volvo Trucks fans from around the world.”

A behind-the-scenes video captures the great lengths the crew went to in order to completely encapsulate the Volvo VNL with typical box materials, including cardboard and cellophane, though reinforcing materials were allowed to be used. To count for the record, the box had to be opened manually without tools, and the Volvo VNL had to be removed from the box without destroying the box during the process.

The behind-the-scenes video also features exclusive interviews with the Jovine family, as well as never-before-seen footage of the construction of the box.

See the behind-the-scenes video here: http://bit.ly/2w7jC9T

Volvo Trucks North America’s ‘World’s Largest Unboxing’ film has been viewed nearly 24 million times, making it the most watched Volvo Trucks North America video ever and number three on Ad Age’s July 25th Viral Video Chart, which tracks brand-driven viral videos. A new behind-the-scenes video featuring never-before-seen footage reveals how the record was set.

Volvo Trucks provides complete transport solutions for professional and demanding customers, offering a full range of medium to heavy duty trucks. Customer support is secured via a global network of 2,200 dealers and workshops in more than 125 countries. Volvo trucks are assembled in 15 countries across the globe. In 2016, 103,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses and construction equipment, and drive systems for marine and industrial applications. The Group also provides solutions for financing and service. Volvo’s work is based on the core values quality, safety and environmental care.

The Volvo Group, which employs about 95,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2016, the Volvo Group’s sales amounted to about $33 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com or www.volvogroup.mobi if you are using your mobile phone.

For further information, please contact John Mies, Volvo Trucks, phone 336-543-9094, email john.mies@volvo.com

www.volvotrucks.us www.volvotrucks.ca