UD Trucks launches Croner to help customers maximize productivity

UD Trucks today launched Croner, an all-new medium duty truck, to continue its rich Japanese legacy of building the “truck that the world needs today” specifically for its growth markets across Asia, Africa, Middle-East and South America.
The new UD range

Croner is a reliable and versatile truck range built with robust and quality components delivering extra productivity and superior uptime. By understanding customers’ demand and business needs, Croner is engineered to help customers stay ahead of competition, through the simple concept of saving time.

“UD Trucks believes that more time spent on the road and less time in the workshop adds up to the success of our customers’ business. It is our aim for Croner to make every moment count, through maximizing productivity and minimizing downtime on every run our customers make,” said Jacques Michel, President, Volvo Group Trucks Asia & JVs Sales. 

“The superiority of Croner comes from the best of three worlds – UD Trucks’ strong Japanese heritage and craftsmanship, Volvo Group’s global technology and sourcing, and local manufacturing and customer support. Further to that, with UD Trucks’ Ultimate Dependability standard and Gemba spirit incorporated in every aspect, each component is the result of years of development and stringent stress testing – a true testament to the Japanese hallmarks of quality,” said Jacques.

Named after the god of time in Greek mythology, Croner is designed to excel in the medium duty segment to compete in growth markets. 

“Going the Extra Mile” is the brand promise of UD Trucks with a focus on fuel efficiency, uptime, reliability and drivability, while meeting today’s high standards for safety and environment, allowing UD Trucks to provide customers with the best products and services in the market to meet their business needs. 

The production of Croner will be done in UD Trucks Bangkok Factory in Bang Na, Thailand. Units made will be sold locally to the Thai market as well as exported out to other growth markets in Asia, Africa, Middle-East and South America.

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