Volvo Trucks Helps Provide Meals to Feed Truck Drivers on the Road Through Sponsoring CDLLife “Fueling Our Heroes” Initiative

Truck driver and social media personality Brittney Richardson – with help from CDLLife, one of the nation’s largest online professional driver communities, and Volvo Trucks North America – has embarked on a seven-state road trip to provide free, nutritious meals to fellow drivers during COVID-19.

Volvo Trucks Helps Provide Meals to Feed Truck Drivers on the Road Through Sponsoring CDLLife “Fueling Our Heroes” Initiative

Volvo Trucks Helps Provide Meals to Feed Truck Drivers on the Road Through Sponsoring CDLLife “Fueling Our Heroes” Initiative

With some restaurants and rest areas shuttered, and grocery stores increasingly restrictive during the pandemic, many professional drivers are struggling to find a fresh meal even as they haul food and other essential cargo during the pandemic. The “​Fueling Our Heroes”​ campaign, which kicked off this week in Kansas City, Mo., is dedicated to distributing 2,500 meals to drivers in 15 locations across Kansas, Missouri, Illinois, Indiana, Ohio, Kentucky and Pennsylvania.

The mission is spearheaded by Sadie Church, CDLLife’s vice president of marketing, and truck driver and social media celebrity Brittney Richardson. Richardson, who typically transports goods for a national big-box retail chain, is known for her pink 2019 Volvo VNL 860 and works closely with Church to promote diversity and healthy lifestyles within the trucking community.

“No driver should ever have to go hungry because he or she can’t find food, and there are also those who don’t have a microwave or room to cook in their trucks,” said Richardson, who came out of quarantine for the Fueling our Heroes initiative. “This is our way to help those who are currently on the frontlines of the pandemic, while also shining a light on the difficulties they are facing on the road, such as not having access to fresh and convenient meals.”

Church and Richardson left Kansas City this week to deliver fresh and ready-to-eat meals at truck stops, including select options for dietary needs like vegan and vegetarian.

Volvo Trucks Helps Provide Meals to Feed Truck Drivers on the Road Through Sponsoring CDLLife “Fueling Our Heroes” Initiative

From left to right: Vice President of Marketing, CDLLife Sadie Church and professional driver Brittney Richardson, are delivering 2,500 healthy meals to drivers across seven states while many restaurants and truck stops are closed due to COVID-19. Volvo Trucks North America is a key sponsor of the initiative.

Richardson will be driving her distinctive pink Volvo VNL 860, covering 1,985 miles together with Church, while making roughly three stops per day for breakfast, lunch and dinners. She will be posting daily videos along the way, featuring workouts, meal preparation and interactions with fellow drivers.

“Truckers are playing a key role in sustaining our quality of life during COVID-19,” said Magnus Koeck, vice president of marketing and brand management, Volvo Trucks North America. “We are grateful for the opportunity to support CDLLife and Brittney Richardson as they recognize and assist the drivers on the road who are moving the economy forward every day.”

Those looking for a way to honor the efforts of our nation’s drivers can donate to the “Fueling Our Heroes” campaign. The program is seeking to raise $250,000 to provide essential, nutritious meals for drivers. Church and Richardson will continue their efforts after the initial trip, planning more visits to more truck stops, keeping the initiative going.

Fans and followers interested in keeping up with Church and Richardson on their adventure can do so on the CDLLife app, the CDLLife Facebook page, the CDLLife YouTube channel, the Brittney in Pink Facebook page and the American Truckers YouTube channel.

For further information, please contact

Jennifer Edwards
Volvo Trucks
phone 336-392-9396
email Jennifer [dot] Edwards [at] volvo [dot] com

Related News

Mack® LR Electric Model Begins Service with New York City Department of Sanitation

Mack Trucks has turned over the keys to its highly anticipated Mack® LR Electric demonstration model to New York City Department of Sanitation (DSNY) officials, who will put it through rigorous, real-world trials.

...

Mack Trucks’ Roanoke Valley Operations Begins Full Production of Mack® MD Series

Mack Trucks’ all-new Mack® MD Series of medium-duty vehicles is now in full production at Mack’s new Roanoke Valley Operations (RVO) facility in the Roanoke Valley, Virginia.

...

Volvo Boosts Customer Uptime with QuickFit® Engine Assurance Program for Safe, Clean and Fast Oil Changes

Oil changes are one of the most time-consuming routine maintenance activities, and also high risk for environmental and safety hazards. The QuickFit® Engine Assurance Program, offered exclusively through Volvo CE, shortens downtime by over 50% per ...