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Volvo Experience and Identity Guideline

Logotypes

These three logotypes are the primary logotypes used to represent Volvo Group and its Volvo business areas. Whenever in doubt about which one to use, visit the following sections to select the relevant one for your purpose. 

The Volvo Spread Word Mark logotype

The Volvo Spread Word Mark logotype is the primary identification carrier for all Volvo entities (Volvo Group Headquarters, Volvo Group Functions and Volvo Group Truck Divisions, Volvo corporate offices/ operations e.g., Volvo Group India, Volvo Construction Equipment, Volvo Trucks, Volvo Buses, Volvo Defense, Volvo Autonomous Solutions, Volvo Energy and Volvo Financial Services and Volvo Cars), while the registered trademark Volvo Penta uses the Volvo Penta Spread Word Mark, information can be found here. The fundamental rules regarding the Volvo Spread Word Mark logotype are presented on this page. Always use master artwork.

Primary Logotypes

Clear zone 

The minimum clear zone is equal to three times the height of the Volvo Spread Word Mark.

NOTE: When placing the Volvo Spread Word Mark next to other logotypes a double clear zone is preferred.

Visibility

To ensure that the Volvo Spread Word Mark is clearly visible, it should never be rendered less than 20 mm wide in print or 42 px in digital applications. Exceptions apply for merchandise and products under the discretion of Volvo Group Design. For digital interfaces where legibility of the Volvo Spread Word Mark can not be ensured, the Volvo Iron Mark should be used instead.

Color versions and backgrounds

Black is the default color for the Volvo Spread Word Mark. The white version is to be used on darker backgrounds and images to provide contrast and clarity. Legibility is a priority.

Recommended sizes on most common assets

Logotype sizes are based on the width of different formats. Shown here are recommended sizes on both printed and digital assets. Please use this to guide when applying the Volvo Spread Word Mark logotype on other formats. Always strive for legibility and a spacious layout to convey a premium expression.

Placement in various media

The Volvo Spread Word Mark logotype can be placed in a variety of ways depending on the layout. Centered placement is always preferred. The Volvo Spread Word Mark can be used as a legal sender.

NOTE: Carefully consider logotype prominence in relation to the other elements. Always strive to achieve a balance between logotype and main message. Avoid several competing elements.

Examples

Shown below are examples on how the Volvo Group logotype can be placed on different assets.

The Volvo Penta Spread Word Mark

The Volvo Spread Word Mark logotype in Volvo Penta format is the primary identification carrier for the registered trademark Volvo Penta. The fundamental rules regarding the Volvo Penta primary logotype are presented on this page. Always use master artwork.

Clear zone

The minimum distance between the Volvo Penta Spread Word Mark and any other graphical element equals 4X the height of the logotype.

NOTE: When placing the Volvo Penta Spread Word Mark next to other logotypes a double clear zone is preferred.

Visibility

To ensure that the Volvo Penta Spread Word Mark is clearly visible, it should never be rendered less than 45 mm wide in print or 94 px in digital applications. Exceptions apply for merchandise and products under the discretion of Volvo Group Design. For interfaces where legibility of the Volvo Penta Spread Word Mark can not be ensured, the Volvo Penta Stacked Spread Word Mark should be used instead.

Color versions and backgrounds

Black is the default color for the Volvo Penta Spread Word Mark. The white version is to be used on darker backgrounds and images to provide contrast and clarity. Legibility is a priority.

Recommended sizes on most common assets

Logotype sizes are based on the width of different formats. Shown here are recommended sizes on both printed and digital assets. Please use this to guide when applying the Volvo Penta Spread Word Mark on other formats. Always strive for legibility and a spacious layout to convey a premium expression.

Placement in various media

The Volvo Penta Spread Word Mark can be placed in a variety of ways depending on the layout. Centered placement is always preferred. The Volvo Penta Spread Word Mark can be used as a legal sender.  

NOTE: Carefully consider logotype prominence in relation to the other elements. Always strive to achieve a balance between logotype and main message. Avoid several competing elements.

Examples

Shown below are examples on how the Volvo Penta logotype can be placed on different assets.

Secondary Logotype

The Volvo Iron Mark logotype

The Volvo Iron Mark logotype in 2D is the secondary identification carrier for all Volvo entities (Volvo Group Headquarters, Volvo Group Functions and Volvo Group Truck Divisions, Volvo corporate offices/operations e.g., Volvo Group India, Volvo Construction Equipment, Volvo Trucks, Volvo Buses, Volvo Defense, Volvo Autonomous Solutions, Volvo Energy and Volvo Financial Services and Volvo Cars). It is mainly used in digital applications and only when clear visibility of the Volvo Spread Word Mark can not be ensured. The fundamental rules regarding the Volvo Iron Mark logotype are presented on this page. Always use master artwork.

Clear zone

Minimum clear zone equals 1/4 the width of the Volvo Iron Mark logotype.

NOTE: When placing the Volvo Iron Mark logotype next to other logotypes the minimum clear zone should be equal to the width of the Volvo Iron Mark logotype.

Visibility

To ensure that the Volvo Iron Mark logotype is clearly visible, it should never be rendered less than 12 mm wide. For digital interfaces, as well as for merchandise, there are exceptions to this rule. Legibility is a priority. The Volvo Iron Mark is always positioned in the center of any prescribed area. It is used in social media, as browser tab favicon on our website, taskbar shortcut icon and desktop shortcut icon. Keep the minimum clear zone around the logotype. The Volvo Iron Mark in the browser tab favicon is an exception to the clear zone principles and is sized to best fit the shape.

Color versions and backgrounds

Black is the default color for the Volvo Iron Mark logotype. The white version is to be used on darker backgrounds and images to provide contrast and clarity. Legibility is a priority.

Volvo Penta Stacked Spread Word Mark

The Volvo Penta Stacked Spread Word Mark is the secondary identification carrier for Volvo Penta. It is mainly used in digital applications and only when clear visibility of the Volvo Penta Spread Word Mark can not be ensured. The fundamental rules regarding the Volvo Penta Stacked Spread Word Mark are presented on this page. Always use master artwork.

Clear zone

The minimum clear zone is equal the height of the Volvo Penta Stacked Spread Word Mark logotype.

NOTE: When placing the Volvo Penta Stacked Spread Word Mark logotype next to other logotypes a double clear zone is preferred.

Visibility

To ensure that the Volvo Penta Stacked Spread Word Mark logotype is clearly visible, it should never be rendered less than 20,5 mm wide. For digital interfaces, as well as for merchandise, there are excePenta stacked ptions to this rule. Legibility is a priority. The Volvo Penta Stacked Spread Word Mark is always positioned in the  centre of any prescribed area used in social media and as favicon on our website. Keep the minimum clear zone around the logo. The logo for the website favicon is an exception to the clear zone principles and is sized to best fit the shape. 

Color versions and backgrounds

Black is the default color for the Volvo Penta Stacked Spread Word Mark logotype. The white version is to be used on darker backgrounds and images to provide contrast and clarity. Legibility is a priority.

Additional guidance

Business descriptor and tagline

The business descriptor and/or tagline may be presented as text on at least clear zone distance from the Volvo logotype.

 

Volvo emblems

The logotype is used on Volvo products as outlined in the Volvo Emblem Handbook.

Secondary usage:

The Volvo Word Mark logotype in isolation is used only on flags, signs, certain products including parts and components as well as in situations shared with Volvo Car Corporation. No exceptions are allowed unless approved by the Brand management department at Volvo Group HQ (BEX).

 

View Volvo Experience and Identity Guideline