Customer acceptance analysis promoting equality with new Technologies

The need for adapting the firms to new technologies as well as business are driven by the needs for sustainable development, and enabled by technological advancements such as electromobility, autonomous vehicles and connectivity. Still and having Agenda 2030 as focus, these technological advancements require an inclusive perspective on how the future customers will consider the new way of working and how they adapt the new concepts.

Based on above, this thesis focuses on creating understanding about important criteria to create inclusiveness considering behaviors and acceptance when adapting emerging technologies.

Suitable background
Master of Science or with dedicated students, a Bachelor of Science in; Industrial Engineering and Management; Design and Product Development; Energy – Environment – Management; Sustainable Business Management or similar level of education

This thesis project focuses on creating understanding about important criteria to create inclusiveness for future personas, and students are expected to develop a tool for behavioral and acceptance evaluation. The work will include literature review to identify important criteria’s, actors, and development of tangible tools to use to create inclusive design for our future customers, also targeting equality target in the Sustainable Development Goals. The thesis project will be conducted as a case study.

Thesis Level: Master thesis or Bachelor thesis
Language: English or Swedish
Starting date: 2022-01-17 or when suitable for students
Number of students: 2
Anna Sannö, Research Strategy Manager, 016-541 5622

The Volvo Group drives prosperity through transport solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase our customers’ uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. Countless career opportunities are offered across the group’s leading brands and entities that share a culture of Trust, Passion, High Performance, Change and Customer Success. 

Volvo Construction Equipment is a global company driven by passion, curiosity and by our purpose: to build the world we want to live in. We believe that only through imagination and teamwork can we develop a world that is cleaner, smarter and more connected. Our company culture reflects this belief through the care and trust it places in our customers, employees and suppliers. People are at the heart of our business. It is through our strong network of talented, enquiring and innovative minds that we have been able to pave the way towards a more sustainable future. The global construction industry is our arena and our employees are our greatest assets.

We can only continue to stand out as industry leaders through the people driving us forwards. Come be a part of our team and help us build tomorrow.

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