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Press release – North America

Mack Trucks and Recording Artist Steve Moakler Celebrate ‘Born Ready’ Album and Tour

2018-02-13
Mack Trucks and Recording Artist Steve Moakler Celebrate ‘Born Ready’ Album and Tour
Recording artist Steve Moakler announced today that “Born Ready,” the title of the song he released last week inspired by his partnership with Mack Trucks and paying tribute to the value of hard work, is also the name of his upcoming tour and new album.

Moakler originally debuted “Born Ready,” which borrows its title from Mack Trucks’ global tagline, during a live performance in September marking the launch of the Mack Anthem®, the long-time American truck maker’s new highway model.

“We’re super excited that Steve decided to release ‘Born Ready’ and also give his tour and new album the same name,” said John Walsh, Mack vice president of marketing. “This heartfelt song speaks to the spirit of our brand and pays tribute to hardworking women and men everywhere getting the job done every day for their families. These often unsung heroes now have a much-deserved new voice.”

Moakler will start his 2018 Born Ready tour, powered by Mack Trucks, March 22 in Lancaster, Pennsylvania. The tour ends May 19 in Detroit, Michigan.

The new Mack Anthem was built with input from thousands of customers and drivers, both male and female, all committed to getting the job done on time, every time.

Moakler, originally from Western Pennsylvania, has written songs for other artists, including Dierks Bentley’s “Riser.” “Born Ready” will be his fifth album. His prior album, “Steel Town,” tips a cap to his hometown of Pittsburgh and the hardworking people he was surrounded by there growing up.
“I’m fired up about getting back on the road this spring,” Moakler said. “This will be our fifth consecutive spring headline tour, and I’m honored that Mack Trucks will be a part of our growing tradition this year. I can’t wait to play the new music we’ve been working on and start a new chapter with our fans. I think it’s going to be the best one yet.”

“Born Ready” is available at all digital retailers and streaming partners HERE. “Born Ready” will be released later this year on CN Records (Creative Nation Records). For more information, visit stevemoakler.com. To watch the Mack Trucks promo video featuring “Born Ready,” please click HERE.

Dedicated to quality, reliability and total customer satisfaction, Mack Trucks, Inc., has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks and diesel engines sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation’s roadways.

Mack Trucks is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, Sweden, employs about 95,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2016, the Volvo Group's net sales amounted to about $33 billion. The Volvo Group is a publicly-held company. Volvo shares are listed on Nasdaq Stockholm.

For more information about Mack, visit our website at www.macktrucks.com