Mack Trucks’ Latest RoadLife Episode Reveals the Story Behind ‘Born Ready’

“Born Ready,” the eighth episode of Mack Trucks’ RoadLife series, recently premiered on roadlife.tv and Amazon Prime Video. The episode tells the story of how country music singer and songwriter Steve Moakler created the song “Born Ready” after being asked to write an American road song for the launch of the Mack Anthem® in 2017.
Mack Trucks’ Latest RoadLife Episode Reveals the Story Behind ‘Born Ready’

“This song started as an assignment, and as a working songwriter, I was grateful to have the work,” said Moakler. “I started writing this song literally on the highway, and I wanted to write a song through the eyes of a long-haul truck driver.”

Having spent the past 11 years making records and touring, Moakler and his band are very familiar with being on the road, spending up to 100 days a year on tour traveling between stops. Through his experiences, Moakler said he feels a camaraderie with long-haul drivers.

“I know how hard it is to be on the road even when you’re doing something you love. People are clapping for you and you’ve got your buddies around you,” said Moakler, citing this as a difference between his career and those professional drivers who keep America moving. “Just thinking about these truck drivers, you look in and they’re all by themselves. I don’t feel like they’re recognized and appreciated to the extent they should be.”

“Born Ready” was one of the first songs Moakler wrote for his fifth album, which eventually was given the same name.

“As a songwriter and artist you’re always looking for that next wave of inspiration and it has to be real,” Moakler said. “It turned out to be something really special, and something I never would’ve thought would come from writing a song about a truck.”

“Born Ready” is available now on roadlife.tv and Amazon Prime Video. In addition, viewers can access RoadLife bonus content on Mack Trucks’ social channels: Facebook, Twitter, Instagram, LinkedIn and YouTube.

Related News

Vanguard Truck Centers Opens New Flagship Volvo Trucks Dealership in Houston

Volvo Trucks North America dealer Vanguard Truck Centers has invested $23 million in a new facility, which is one of four locations in the Houston, Texas area, in addition to a full-service body shop, offering customers increased uptime, service ...

Mack Dealer Vanguard Truck Centers Invests $23 Million in New State-of-the Art Houston Dealership

Vanguard Truck Centers recently opened a new dealership in Houston, investing $23 million in the facility to offer customers increased service and uptime support.

...

Volvo CE Expands Wheeled Excavator Lineup with New EWR130E

Volvo Construction Equipment is launching a new mid-sized wheeled excavator, the EWR130E, which gives the shortest front and rear swing radius in its size class without compromising on lifting performance or digging force.

...