Roughly half of the emission reductions needed to reach the 2050 climate goals rely on technologies in early development, demonstration, or prototype phases.  Accelerating innovation in this decade is critical to bring these technologies to market and make them cost-competitive. To jumpstart this effort, the World Economic Forum, in partnership with US Special Presidential Envoy for Climate John Kerry, announced the First Movers Coalition - a new platform for companies to make purchasing commitments that create market demand for low carbon technologies. Volvo Group joins the Coalition as founding member.