The game provides an interactive brand experience showcasing the company’s proven leadership in fuel efficiency and innovation. The launch of Fueldrop coincides with the beginning of an online scavenger hunt for U.S. participants centered around Volvo’s “Proven” message highlighting the company’s past and present.
“Fuel efficiency and innovation are part of Volvo’s DNA,” said Magnus Koeck, Volvo Trucks vice president, marketing and brand management. “We have long been global leaders in engine, transmission and truck design, all of which help minimize fuel consumption. The Fueldrop game and online scavenger hunt share our heritage in a way that members of the trucking industry and the motoring public alike can enjoy and appreciate.”
Fueldrop Game for iPad
The object of the mobile game is to make the most out of every drop of fuel throughout each level. Volvo Trucks engineers contributed their expertise to help integrate engine-inspired components and incorporate hot, cold and wet elements, all of which pose real-life challenges to engines.
Online Scavenger Hunt
Within the Fueldrop game are clues, which the player can use to find additional clues embedded within Volvo Trucks’ Facebook page, Twitter feed, U.S. website, videos, ads and archived issues of Driver’s Digest, Volvo Trucks’ North American customer magazine. These clues eventually lead to prizes – eight iPads, which will be awarded during the course of 16 weeks. Every two weeks, a participant who has found the clues needed to complete a phrase will be randomly drawn to receive an iPad.
Volvo’s Fuel Efficiency Leadership
Volvo Trucks has continued to propel its fuel efficiency leadership in recent years through a variety of powertrain and aerodynamic design enhancements.
The introduction of advanced aerodynamic components – redesigned mirror heads with aerodynamic shrouds and arms, redesigned hood mirrors that also increase visibility and
additional ground effect features below the bumper and side fairings – for Volvo VN model highway trucks further improved the already efficient truck design.
In addition to fuel efficiency improvements of up to 5 percent or more with the introduction of EPA ’10 engines with SCR technology, Volvo Trucks delivers additional fuel efficiency through its XE – exceptional efficiency – powertrain package. Available on Volvo-powered VN highway tractors, the XE package boosts fuel efficiency by about three percent by lowering engine rpm at a given vehicle speed, a concept Volvo calls “downspeeding.” Possible through the combination of Volvo’s I-Shift automated manual transmission and a Volvo engine with modified software, XE allows the engine to cruise about 200 rpm less than the average truck sold today.
Volvo Trucks is launching an online scavenger hunt focused on fuel efficiency.
Volvo Trucks’ “Fueldrop” iPad game is now available as a free download from the Apple iTunes App Store.
Volvo Trucks North America’s operations and products are guided by the company’s three core values: Quality, Safety and Environmental Care. The Volvo VN, VHD and VAH trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. Both plants are certified to ISO14001 environmental and ISO9001 quality standards.
The Volvo Group is one of the world’s leading manufacturers of trucks, buses and construction equipment, and drive systems for marine and industrial applications. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 115,000 people, has production facilities in 20 countries and sells their products in more than 190 markets. In 2011, annual sales of the Volvo Group amounted to nearly $47.8 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm. For more information, please visit www.volvogroup.com or www.volvogroup.mobi if you are using your mobile phone.
December 6, 2012
For further information, please contact Brandon Borgna, Volvo Trucks,
phone 336-393-2143, email firstname.lastname@example.org.