Customers start by choosing a cab design – a day cab, a 48-inch sleeper or a 70-inch stand up sleeper. Once the cab is selected, the configurator takes customers through a range of options, including exterior and interior trim; engine, transmission and axle choices; as well as the uptime services and warranty options they prefer. The virtual truck is updated as choices are made and, when completed, a summary is shown, including a full-screen 360-degree view of the truck the customer has built as well as a brief spec overview.
“The Mack Trucks Configurator gives the opportunity to virtually experiment with the look of the truck, to try different colors, trim, aerodynamic options and fuel tank shapes and sizes,” said Stu Russoli, Mack highway product manager. “This allows a customer to get a visual reference of what their Anthem will look like prior to visiting a dealer and climbing in a truck for a hands-on experience.”
Customers can print out their completed virtually built Anthem, share on social media or send directly to a local Mack dealer for additional information and quoting.
“By prebuilding a truck with the configurator, a customer is already asked several of the starting questions a salesman would need to know in order to build a sales quote, so this is actually a way to shorten the quote process for the customer’s new Mack Anthem,” Russoli said. “It’s a great way to introduce customers to the new model, and it gets them more excited to take that next step.”
Mack Trucks will continue to refine the Configurator, adding new tools and more options for customization.
The Mack Trucks Configurator is available to the public and can be found at http://build.macktrucks.com.
For more information about Mack, visit our website at www.macktrucks.com