The first two episodes of “Beyond the Bulldog” just launched on YouTube, with new episodes releasing weekly. Following the initial YouTube launch, the podcast will soon be available on major podcast platforms.
“‘Beyond the Bulldog’ is designed to create even stronger connections with our customers, while delivering content that’s both entertaining and informative,” said David Galbraith, vice president of global brand and marketing at Mack Trucks. “Our mission is to deliver an entertaining, informative podcast founded on the brand principles that define Mack Trucks. Mack customers are incredibly loyal to our brand, and this podcast offers another way for us to engage with them in a meaningful and different way.”
The podcast, hosted by Brian Wright, will feature interviews with industry experts, both from within Mack Trucks and beyond, discussing topics relevant to trucking professionals, fleet operators and Mack enthusiasts.
“Our goal is to tell stories that reflect the fabric of our customer base,” Wright said. “We’ll cover everything from the heritage and history of Mack to practical topics like how to grow from one truck to managing a fleet, handling data and the business side of trucking.”
- Mile Marker 1 – Designing the Future: A Conversation with Allen Zadeh: Zadeh, design director, Mack Trucks, discusses exterior design, aerodynamics and interior design for the all-new Mack Pioneer.
- Mile Marker 2 – Built Around the Driver: Comfort & Safety with Scott Sokach: Sokach, senior product manager, Mack Trucks, explains how to create a Mack truck centered around driver comfort and safety.
- Mile Marker 3 – Driving Decisions with Conal Deedy: How Telematics Transforms Fleet Management: Deedy, director of commercial telematics, Mack Trucks, defines telematics and shares how businesses can utilize this information to increase profits, manage routes and properly maintain their Mack trucks.
Future episodes will feature a broader range of topics relevant to the trucking industry, with the podcast’s vision being to create a space where truckers, stakeholders and loyal fans can go to smile, learn and enjoy. Through engaging storytelling under the umbrella of the Mack brand, “Beyond the Bulldog” aims to be the premier audio destination for those passionate about trucking.
For more information about “Beyond the Bulldog” and to watch episodes, visit the Mack Trucks YouTube. To learn more about Mack Trucks, visit www.macktrucks.com.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for 125 years. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems ISO 45001 standard for health and safety management systems, and ISO 50001 standard for energy management. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs about 104,000 people and serves customers in almost 190 markets. In 2024, net sales amounted to about $50 billion. For more information, please visit www.volvogroup.com.
