"I’m excited about finding solutions to problems" says Joakim Sällberg
"Design and form have always fascinated me. Most little kids like playing with LEGO but for me it was an obsession, I was manic about it. After high school, I decided to be an artist, then an art teacher, then a PR consultant. Needless to say, I tried my hand at a lot of things but nothing felt quite right. It wasn’t until I started studying Industrial Design at Umeå University at the age of 28 that everything finally fell into place. Having the opportunity to design a product or solution with a specific user profile in mind – that was what I enjoyed the most. It might sound cheesy but it was like a dream come true. A few years later, I moved to Gothenburg and applied for a job with the Volvo Group. In Sweden back in the day, most families either drove a Volvo or SAAB. Having grown up in a so-called ‘Volvo family’, I like to think the brand loyalty was in my blood from a very young age. As a designer, the thing that excites me is that same thing I discovered in Umeå all those years ago – coming up with a solution to a problem that also matches what the user wants and needs. That special moment when my colleagues and I suddenly realize we’ve discovered a design that solves a particularly tricky challenge is when I feel most motivated.”
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