Mack Trucks Teases New Highway Hero

GREENSBORO, NC (July 13, 2017) – In preparation for the highly anticipated debut of its next-generation highway model, Mack Trucks recently launched a campaign featuring sneak-peek photos, behind-the-scenes videos and other exclusive material.
Mack Trucks Teases New Highway Hero

Mack recently launched a campaign for its next-generation highway model and new Granite interiors that will debut on Sept. 13. Mack fans and customers can sign up for sneak-peek photos, behind-the-scenes videos and other exclusive material at www.macktrucks.com/newmack and www.macktrucks.com/mackcomfort.

Visitors to www.macktrucks.com/newmack can sign up to receive notifications as new content is posted, as well as claim an invitation to watch the launch of the new product via a live video stream on Sept. 13.

“We have a long and storied history of building trucks that our customers can depend on, and I can tell you that this new model proudly carries on that tradition,” said John Walsh, Mack Trucks vice president of global brand management and marketing. “We’ve only just started to flow information about the new offer into the market, but the response has already been tremendous, and we look forward to continuing to unveil more in the weeks leading up to the launch on Sept. 13.”

In addition to the new highway model, an all-new interior will be coming to Mack’s construction-focused Granite models. A separate landing page has been created at www.macktrucks.com/mackcomfort with related content.

Two hashtags have been set to capture reactions from fans and customers. Social media posts with the hashtags #NewMack and #MackComfort will be collected and displayed on each landing page to highlight reactions to the new truck and new Granite interior.

“We encourage folks not only to sign up for a sneak peek, but also to share their thoughts about what they’re seeing,” Walsh said. “We want to hear how people react to our new products as we move toward an historic day for Mack and our customers.”

Additional videos and other content will be posted weekly from now until the launch event on Sept. 13. To automatically receive updates, please visit www.macktrucks.com/newmack or www.macktrucks.com/mackcomfort, and sign in with your email address, Facebook or LinkedIn account. Fans can also follow Mack Trucks on Twitter, Facebook or LinkedIn to see more.

Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.

Mack Trucks is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, Sweden, employs about 95,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2016, the Volvo Group's net sales amounted to about $33 billion. The Volvo Group is a publicly-held company. Volvo shares are listed on Nasdaq Stockholm.

For more information about Mack, visit our website at www.macktrucks.com