Volvo ‘Big Rig’ Delivers Hands-on Fun and Education to Community Children’s Museum

Volvo Trucks has partnered with the Greensboro (N.C.) Children’s Museum to open a new permanent exhibit featuring a Volvo VNL 670.

The interactive display allows children to get behind the wheel and explore all aspects of the truck and its sleeper cab as they learn the importance of trucks in society. Greensboro is home to Volvo Trucks’ North American headquarters.

“The new truck exhibit provides a fun environment for children to learn about the integral role trucks play in sustaining the quality of life in our communities,” said Ron Huibers, president, Volvo Trucks North American Sales & Marketing. “Greensboro is home to Volvo Trucks, and we’re proud to have a place where our employees can take their children to learn about the industry we serve.”

The Volvo VNL 670 model, housed in the Museum’s transportation area, also provides an active and imaginative setting to learn about Volvo’s focus on safety and environmental care. In addition to showcasing facts on each of those values, the exhibit is designed to teach children how to safely cross the street in front of stopped vehicles and buckle three-point safety belts – a feature Volvo invented in 1959.

Click here to view a brief video about the new Volvo exhibit.

“We are thrilled to have a Volvo truck as our newest addition,” said Marian King, Chief Executive Officer of the Museum. “Recognized as a leader in transportation technology, Volvo is a great partner with the Children’s Museum as we are a leader in developing creativity, curiosity and learning through play. The bright red truck will inspire and entertain for years to come.”

Greensboro area officials and more than 800 Volvo employees and their families recently attended a ribbon-cutting ceremony to celebrate the opening of the permanent exhibit.

Volvo GCM

The Greensboro Children’s Museum is an interactive museum for children, their families and teachers. The 37,000 square foot facility in downtown Greensboro, N.C. includes more than 20 permanent hands-on exhibits designed to inspire learning through play in a fun, energetic and safe environment for children.

Volvo Trucks North America’s operations and products are guided by the company’s three core values: Quality, Safety and Environmental Care. The Volvo VN, VHD and VAH trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. Both plants are certified to ISO14001 environmental and ISO9001 quality standards.

The Volvo Group is one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and one of the world's leading producers of heavy-diesel engines (9-16 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 118,000 people, has production facilities in 19 countries and sells their products in more than 180 markets. Volvo Group sales for 2011 amounted to nearly $47.8 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the U.S.

July 25, 2012

For further information, please contact Brandon Borgna, phone 336-393-2143, email