In just 72 hours the Volvo Group’s digital game, Transporters, has become App Store’s most frequently downloaded free app for smartphones and tablets. The game is part of a global campaign to launch Volvo Groups news site Global News for a broader audience. In Transporters you get behind the wheel of one of the Group’s wide range of vehicles and carry out a number of assignments. By picking up objects and avoiding obstacles in a variety of environments, you take part in a virtual journey through the everyday operating world of the Volvo Group.
“We are constantly on the lookout for new ways of communicating, and with Transporters we wanted to show in an enjoyable way how our products impact everyday life,” says Mårten Wikforss.
“No matter whether we are talking about carrying food, transporting people, delivering goods or constructing roads and houses, Volvo Group vehicles provide vital assistance in the everyday functions of the societies in which we live – seven days a week.”
November 2, 2012
Journalists requiring additional information are asked to contact Media Relations, +46(0)31-66 11 81