Mack Trucks and Wrangler® Stitch a New Icon
2026-02-26
The Mack Bulldog Gets a New Wardrobe — and So Can You
GREENSBORO, NC (Feb. 26, 2026) – Mack Trucks, a storied name in heavy-duty trucking, and Wrangler®, the iconic American denim brand, are rolling out a collaboration built for those who work hard and wear it proudly.
During ConExpo-Con/Agg 2026, March 3-7, at the Las Vegas Convention Center, Las Vegas, Nevada, the two brands will unveil a limited-edition dual-branded denim trucker jacket — available for the Mack faithful and, for the first time ever, for the legendary Bulldog hood ornaments that ride up front.
The collection, produced in partnership with the Wrangler Brand collaborations team, makes its debut at the Mack Trucks booth #S-60622 at ConExpo alongside Mack’s new vocational lineup. Each of the five trucks on display will have their iconic Bulldog hood ornaments outfitted in a custom-fitted denim jacket of their own, and shoppers can pick up their own unisex jacket at the Mack Shop inside the booth, open daily from 9 a.m. to 5 p.m. throughout the show.
The Mack bulldog hood ornament, one of the most storied symbols in the trucking industry, has stood watch over countless jobsites, highways and hauls since 1932. Suiting up the Bulldog in Wrangler denim is a natural fit — two American icons forged in durability and built to last.
“When we started thinking about who shares our DNA — brands that are built tough, trusted by the people who actually do the work, and steeped in American heritage — Wrangler was at the top of the list,” said Cam Creech, senior manager of partnerships and licensing at Mack Trucks. “This collaboration is a celebration of two legacy brands that America has worn on their backs and driven down the road for generations. We wanted to do something that felt authentic, a little unexpected and a whole lot of fun.”
The jackets feature dual Mack and Wrangler branding, designed with the rugged workwear aesthetic both brands have championed for decades — durable denim construction with details that nod to the heritage of the open road and the jobsite alike.
“Wrangler has always stood for the people who get the job done — the farmers, the builders, the drivers — and Mack Trucks is the heavy-duty machinery they trust to get it there,” said Joe Broyles, global collaborations & chase, Wrangler. “Both of our brands are forged in durability. Seeing the iconic Mack Bulldog suited up in tough Wrangler denim is something we did not know we needed until we saw it. This is a genuine collision of two great American icons built to last, and we could not be more proud to be part of it.”
The first drop of this limited-edition collaboration was specifically built for ConExpo, and will be available for fans to purchase online at www.mackshop.com later in the year.
For more information about Mack Trucks, visit Mack booth #S-60622 at ConExpo-Con/Agg 2026, your local Mack dealer or www.macktrucks.com.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for 125 years. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and ISO 45001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions.
The Volvo Group is headquartered in Gothenburg, Sweden, employs about 100,000 people and serves customers in almost 180 markets. In 2024, net sales amounted to about $49 billion. For more information, please visit www.volvogroup.com.
For more information about Mack, visit our website at www.macktrucks.com.
