The Southeast is Volvo Trucks North America’s second-largest U.S. sales region in terms of both volume and revenue, encompassing 60 sales locations, nine parts and service locations and three parts only locations across multiple states and territories, including Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia and Puerto Rico, as well as portions of the Midwest and Mid-Atlantic.
“Chris is a proven leader with deep industry experience and a strong understanding of both our dealers’ and customers’ needs,” said Peter Voorhoeve, president, Volvo Trucks North America. “The Southeast is one of our most important regions, and I am excited to have Chris step into this role and lead our efforts as we continue to strengthen our presence and support growth across the market.”
Industry veteran with more than two decades of sales leadership experience
Roberts brings more than 21 years of commercial transportation industry experience, having held a range of sales and management roles of increasing responsibility across multiple original equipment manufacturers and Michelin North America. Most recently, he served as New Truck Sales Manager for Peach State Truck Centers at Birmingham Freightliner and Western Star.
Prior to joining Peach State Truck Centers, Roberts spent three and a half years with Volvo Trucks North America, where he supported sales initiatives and customer engagement efforts. He has also served in leadership roles on SalesForce Advisory Councils and Diversity Councils, contributing to industry collaboration and organizational development.
Roberts holds a Master of Science degree in Organizational Leadership and Operations Management from Charleston Southern University and a Bachelor of Arts degree in History and Psychology from the University of Alabama at Birmingham.
He will be based in Alabama, where he resides with his wife of 18 years and their two sons.
January 6, 2026
To learn more about Volvo Trucks North America, visit the company website.
High-resolution images associated with this press release and others are available at https://press.volvotrucks.us/.
For further information, please contact:
Allison Scudder
Public Relations Manager
336.833.4679
allison.scudder@volvo.com
Volvo Trucks North America, headquartered in Greensboro, North Carolina, is one of the leading heavy-duty truck manufacturers in North America. Its Uptime Services commitment is delivered by a network of nearly 400 authorized dealers across North America and the 24/7 Volvo Trucks Uptime Center. Every Volvo truck is assembled in the Volvo Trucks New River Valley manufacturing facility in Dublin, Virginia, which meets the internationally recognized ISO 9001 standard for quality, 14001 standard for environmental care and holds a dual ISO 50001/Superior Energy Performance certification at the platinum level, indicating a sustained excellence in energy management. Volvo Trucks North America provides complete transport solutions for its customers, offering a full range of diesel, alternative-fuel and all-electric vehicles, and is part of the Volvo Trucks global organization.
Volvo Trucks supplies complete transport solutions for discerning professional customers with its full range of medium- and heavy-duty trucks. Customer support is provided via a global network of dealers with 2,200 service points in about 130 countries. Volvo trucks are assembled in 12 countries across the globe. In 2024 approximately 134,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The group also provides complete solutions for financing and service. Volvo Trucks’ work is based on the core values of quality, safety and environmental care.