The conversation women aren’t having enough: how to negotiate a fair salary or promotion

10 mins. 10 mins.
One of the more important discussions you can have in your professional life centers on career progression: how to secure a promotion or negotiate a truly fair salary. While every professional journey is unique, there are clear, actionable strategies you can employ to significantly increase your chances of achieving the compensation and role you believe you deserve. Recent survey results from the US show that 49% of men and 32% of women have negotiated their salary in the past two years.
Top tips from women on how to negotiate a fair salary

So, what can you do to increase your chances of success in your next salary discussion, or promotion opportunity, and why do some people find the prospect of negotiating a salary intimidating?

According to another survey from Equal Pay Today there remains a global gender pay gap of around 16-17%. Does this mean women are less willing to negotiate, or that structural bias, fear of backlash and pre-existing gaps have created a formidable obstacle that is difficult to overcome?

We reached out to several female employees at Volvo Group to gather their insights on how they approach this often-challenging subject, and their collective wisdom points to one central theme: the critical need for preparation and a proactive, evidence-based approach. Put simply, you need to show your worth.

Laying the groundwork

Success in negotiation often begins long before formal discussion takes place. It’s about setting the stage and aligning your personal ambitions with your manager and the organization's needs.

This proactive approach means not only voicing your aspirations but also demonstrating your readiness for the next level. This involves clearly documenting how your performance meets – or exceeds – the goals and touchpoints agreed upon with your manager. Grounding your request in external reality, gathering data showing the market standard salary for your current or desired role provides a factual and therefore stronger foundation for your negotiation.

Photo by John McArthur

Showing your value

Remember – your manager may not always have full visibility into the breadth of your contributions and the true impact you have. Therefore, a core element of any successful negotiation is effectively showcasing your worth. This is where detailed preparation transforms into a persuasive argument.

According to Danielle Fallet, a Planning & Program Project Manager, preparation is key: “I relied on my manager's ability to evaluate me correctly. I should have relied on facts and hard data.”

Senior Project Manager Emmi Söderlund took the exact opposite approach: “I started to list all professional achievements I've done over the past year and presented [them] to my manager at the salary review alongside my role responsibility from the job description. He was floored by all the things I've managed to complete.”

Sara Kenney, a Digital Employee Experience Manager, shared a calm yet robust strategy for this process, emphasizing both data and soft skills: “I gather market signals, summarize my impact across essential projects, share positive stakeholder feedback, and show how I consistently operate beyond my base role. I set a clear request, stay open to their proposals, and I’m willing to walk away or push back if the offer doesn’t meet my bottom line.”

This approach underscores the importance of a clear, evidence-based case. You must be able to articulate not just what you do, but the measurable value your work brings to the company.

Beyond salary – total compensation

In certain organizations, direct salary figures may be rigid or fixed due to internal structures. When this is the case, it is crucial to adopt a broader perspective and think in terms of total compensation. This alternate route to a fair deal involves negotiating the entire package, which includes salary plus all associated benefits.

Work-life benefits can be a game-changer for overall job satisfaction and balance. Negotiating increased flexibility around working hours, more remote work options, or support for further education (e.g., funding courses, attending key conferences) can offer significant improvements to your lifestyle. Even negotiating more time off following major project deliveries can dramatically enhance your well-being. When considering your options, it is vital to think strategically beyond the immediate paycheck.

Words of advice that can help to change your negotiation tactics

Approaching your salary or promotion discussion with confidence and proactive communication, setting a clear bottom line and negotiating assertively yet collaboratively, is the key to a successful outcome. If you act too aggressive, you may risk losing credibility; too weak, and you won’t get what you deserve.

Here are some nuggets of advice based on real-life experience that you can apply to your own personal situation:

Real voices

The manager’s perspective

While employees focus on making their case, it is also insightful to understand what managers prioritize during these negotiations.

Laura Mieloo, Group Manager, offers her insights from the manager’s perspective: “We are a pay for performance organization. High performers will get paid for it. I want my team to come up with examples of what they are doing. Just comparing to what others get paid doesn't impress me.”

Juliana Feller, who manages a team, stresses the employee’s responsibility to show continuous development. “You should be able to demonstrate your growth,” she advises. “Ideally you have a development plan, and you align with your manager which are the areas you need to improve and what kind of actions you can take.”

Juliana also favors transparency and clear communication from both sides. She urges employees to seek concrete feedback: “If your manager is not providing good input, consider finding a mentor to help you set relevant goals. Also, avoid complaining about your current salary and focus on yourself, your deliveries, and the value your work is bringing to the company.” Since pay and performance are typically linked, an employee must show that they are consistently overshooting their agreed-upon performance level to justify any claim for an increase or promotion.

The role of pay transparency in designing a fairer system

The discussion around fairness is fundamentally linked to the issue of pay transparency. According to Prativa Dhal, a Digital Product Area Owner, this is a topic with a significant, multifaceted impact.

“Pay transparency helps in fostering trust, promoting fairness, reducing salary gaps, and motivating employees who see fair compensation practices. However, it can also create tension if pay differences appear unjustified among employees.”

The level of comfort with discussing salary varies significantly depending on workplace culture and geography. However, the regulatory landscape is now shifting, particularly in Europe. The EU Pay Transparency Directive, set to roll-out across the European Union from June 7th, 2026, will introduce several significant changes aimed at strengthening the principle of equal pay for work of equal value.

Key measures include:

  • Salary range disclosure: Candidates should be informed about the salary range prior to any salary negotiations.
  • Hiring: Employers are banned from asking job applicants about their current or past salary.
  • Employee Rights: Employees gain the right to request information about their own pay and the average pay of colleagues in comparable roles, along with information about potential pay progression and what impacts salary setting.
  • Equal Pay: The directive is designed to strengthen the principle of equal pay for work of equal value between men and women.
  • Joint Pay Assessments: If a gender pay gap of 5% or more is found that cannot be justified by objective, gender-neutral factors, employers will be required to conduct a joint pay assessment.

Final words

In the end, the most successful salary and promotion negotiators are those who prioritize preparation and evidence-based advocacy. They document their achievements, gather market data, and present a clear, fact-based case.

Let's give the final word to Emmi Söderlund, who believes that you need to remove your emotions from the salary negotiation process:

Step outside yourself mentally and negotiate as if it is your best friend's salary. State your salary claim high enough to feel a bit embarrassed to say, while keeping your face dead serious.
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FACT BOX

Global gender pay gap is 18-20%: (women earn roughly 80% of men’s wages) according to UN Women, ILO and the World Bank.

However, the WEF and UNDP use a different method, earned income (rather than wages alone), and estimate that women earn about 60-65% of men’s income, which corresponds to a 35-40% global earnings gap. Here is the full breakdown of the available data when this article was published:

1. UN Women

  • Unadjusted global gender pay gap, based on wages/earnings (not fully adjusted for occupation, hours, etc.).
    • Women earn about 20% less than men on average worldwide.
    • Often expressed as: women earn around 80% of men’s wages.

 

2. International Labor Organization (ILO)

  • Difference in average hourly wages of men and women (unadjusted raw gap).
    • Global gender pay gap around 19%–20%.
    • Commonly summarized as women earning about 80 cents for every dollar earned by men globally.

 

3. World Bank

  • Differences in labor earnings between men and women across countries; often unadjusted or partially adjusted, depending on the study.
    • Global wage gap typically cited at about 20% (varies slightly by year/report but “around 20%” is stable).

 

4. World Economic Forum (WEF) – Global Gender Gap Report

  • Estimated earned income gap, not just hourly pay: combines wage differences, labor‑force participation, and hours into a single “earned income” measure.
    • Women’s earnings/income are about 60%–65% of men’s, implying a 35%–40% global earnings gap.
    • In many recent editions they highlight the “estimated earned income” gap as among the widest sub‑gaps.

 

5. UNDP (United Nations Development Program)

  • Gender gap in estimated earned income per capita, consistent with Human Development and Gender Inequality indices.
    • In global summaries, women’s estimated earned income per capita is often about 60% of men’s, implying a ~40% gap in earned income.
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