With some restaurants and rest areas shuttered, and grocery stores increasingly restrictive during the pandemic, many professional drivers are struggling to find a fresh meal even as they haul food and other essential cargo during the pandemic. The “Fueling Our Heroes” campaign, which kicked off this week in Kansas City, Mo., is dedicated to distributing 2,500 meals to drivers in 15 locations across Kansas, Missouri, Illinois, Indiana, Ohio, Kentucky and Pennsylvania.
The mission is spearheaded by Sadie Church, CDLLife’s vice president of marketing, and truck driver and social media celebrity Brittney Richardson. Richardson, who typically transports goods for a national big-box retail chain, is known for her pink 2019 Volvo VNL 860 and works closely with Church to promote diversity and healthy lifestyles within the trucking community.
“No driver should ever have to go hungry because he or she can’t find food, and there are also those who don’t have a microwave or room to cook in their trucks,” said Richardson, who came out of quarantine for the Fueling our Heroes initiative. “This is our way to help those who are currently on the frontlines of the pandemic, while also shining a light on the difficulties they are facing on the road, such as not having access to fresh and convenient meals.”
Church and Richardson left Kansas City this week to deliver fresh and ready-to-eat meals at truck stops, including select options for dietary needs like vegan and vegetarian.
Richardson will be driving her distinctive pink Volvo VNL 860, covering 1,985 miles together with Church, while making roughly three stops per day for breakfast, lunch and dinners. She will be posting daily videos along the way, featuring workouts, meal preparation and interactions with fellow drivers.
“Truckers are playing a key role in sustaining our quality of life during COVID-19,” said Magnus Koeck, vice president of marketing and brand management, Volvo Trucks North America. “We are grateful for the opportunity to support CDLLife and Brittney Richardson as they recognize and assist the drivers on the road who are moving the economy forward every day.”
Those looking for a way to honor the efforts of our nation’s drivers can donate to the “Fueling Our Heroes” campaign. The program is seeking to raise $250,000 to provide essential, nutritious meals for drivers. Church and Richardson will continue their efforts after the initial trip, planning more visits to more truck stops, keeping the initiative going.
Fans and followers interested in keeping up with Church and Richardson on their adventure can do so on the CDLLife app, the CDLLife Facebook page, the CDLLife YouTube channel, the Brittney in Pink Facebook page and the American Truckers YouTube channel.
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