Mack Trucks Shares Stories from the Road with RoadLifeTV, Launching June 195/31/18
“Every day, dedicated men and women make our communities better places to live, whether it’s collecting trash, delivering product or building the roads and bridges that connect us all,” said John Walsh, Mack vice president of marketing. “Their stories matter. They’re the manifestation of what Mack has always stood for – no excuses, never giving up, keeping your word.”
The city of New York; the sport of NASCAR, including legendary driver and owner Richard Petty and rising star Bubba Wallace; Oakland Raiders defensive end Khalil Mack; country music artists Steve Moakler and the Zac Brown Band; a pair of powerful female trucking pioneers; and an 8-year-old entrepreneur saving the world one recyclable at a time – all appear in the series.
Mack’s team of storytellers visited 32 cities, including all five boroughs of New York, over 136 days, traveling more than 32,000 miles to bring an all-access behind-the-scenes look at life on the road to viewers.
“We felt very strongly that these stories needed to be told, so our team hit the road and set out to tell them in a way that only a brand with 118 years of experience can,” Walsh said.
Viewers are encouraged to respond to the series on social media using the hashtag #RoadLife. Posts will be collected and displayed on the RoadLifeTV website.
“We hope the stories we share will inspire others to share their own stories,” Walsh said. “Trucking, like so many industries, is full of highly committed people. RoadLife tips a cap to all of the hard work they do, day in and day out.”
RoadLifeTV debuts Tuesday, June 19. Episodes will be released weekly and end August 7. View each episode in its entirety exclusively on Amazon Prime. Follow the RoadLifeTV story on Instagram and on Mack Trucks’ social channels: Facebook, Twitter, Instagram, LinkedIn and YouTube.