The new online community allows owners, drivers and fans of Volvo trucks to post photos and videos of their trucks, share stories of life on the road, discuss best practices and tips, and whatever else is on their minds. In addition to their peer-to-peer discussions of the trucking industry, the community keeps them up-to-speed on special offers and promotions from Volvo Trucks.
“Volvo Trucks customers are a special group,” said Scott Kress, senior vice president – sales & marketing. “They know modern technology, they know trucks and trucking and they aren’t tied to old school equipment choices. They demand modern, productive and efficient trucks. And they like to share their experience with their peers in the trucking industry. Our online community gives them a social network, centered around Volvo Trucks, to meet like minded people.”
Volvotruckscommunity.com also gives members the opportunity to chat online with Volvo Trucks brand ambassadors TJ Tilcox, of Ice Road Truckers fame, and Don Turkelson, winner of the 2008 Back on the Road campaign.
Other features of the online community include a Volvo Truck dealer locator, a link to Volvo Trucks on YouTube, industry news and a calendar of events. Members will also have priority registration for special Volvo promotions and contests.
In the short time since the community went live, one driver has already used the site to show an eye-popping miles per gallon result for a recent run, while others have posted photos of their trucks.
Volvo Trucks North America’s operations and products are guided by the company’s three core values: Safety, Quality and Environmental Care. The Volvo VT, VN and VHD trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. Both plants are certified to ISO14001 environmental and ISO9001 quality standards. Volvo also sponsors America’s Road Team, a national highway safety outreach program.
Volvo Trucks North America a member of the Volvo Group, one of the world’s leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and is the world’s leading producer of heavy-diesel engines (9-16 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells its products in more than 180 markets. Annual sales of the Volvo Group amount to more than $42 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the US.
December 2, 2008