"This is a great truck, and I'm very proud of it. The new Volvo FMX really puts us - and our customers - in pole position," says Staffan Jufors, President and CEO at Volvo Trucks.
Towards further specialisation
Volvo Trucks has been producing construction trucks since 1928. Today, however, the Volvo FMX marks a new construction phase towards further specialisation. This has resulted in a separation of the highly successful FM range into two dedicated parts: construction and distribution.
"Customers are asking for increased specialisation and we are listening to them," says Staffan Jufors. "The purpose-engineered Volvo FMX is the proof - a truck that truly reflects its capabilities, inside and out. It breathes construction."
Growing focus on construction
The Volvo FMX is the latest contribution to Volvo Trucks' aggressive product strategy - the most challenging product plan in the history of the company. The coming launch sends a powerful signal that Volvo is increasing its focus within the construction business.
"We already have great success with our current Volvo FM model, particularly in Russia, Eastern Europe and the Nordic markets. With the new specialised Volvo FMX, we see a huge potential to increase marketshares even further - on all markets," says Staffan Jufors.
Press Conference at Bauma
The world premier and official press conference for the Volvo FMX will be held at CET 11.00, April 19, Volvo stand in hall C4, Bauma exhibition. More information will be available then, as well as published on the Volvo Trucks media site and on the specially designed launch site: http://www.volvofmx.com/.
March 22, 2010
For further information, please contact:
Marie Vassiliadis, Media Relations Europe, phone +46 31 322 41 27, e-mail email@example.com