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Volvo Group new gold sponsor for student project

The Volvo Group has been named as new gold sponsor of Project China, a student project aimed at increasing interest among students in Sweden and China in working or studying in each other’s countries.
Project China

This year’s Project China focuses on China’s journey toward becoming an economic superpower. Each year, the project organizes the Sweden Day and China Week events, among other activities, providing students the possibility to meet companies and make valuable contacts.

On this year’s Sweden Day in Shanghai in June, about 40 Chinese students will receive the opportunity to make an exclusive study visit to the Swedish Pavilion at the World Expo 2010, where the Volvo Group is represented.

The Volvo Group is already a cooperative partner with Project China and, as gold sponsor, will have the possibility of holding separate seminars for students in conjunction with Sweden Day and China Week, as well as gaining enhanced exposure at various events organized by Project China.

China is a key market for the Volvo Group, which currently has more than 4,900 employees in China. All of the Volvo Group’s business areas and business units are represented in the country. Asia as a whole comprises about 25% of the Group’s sales.

Project China was started in 2003 on the initiative of students at the Stockholm School of Economics and the Royal Institute of Technology in Stockholm and is operated entirely on a nonprofit basis using money from companies that are active in the Chinese market and are interested in marketing themselves to students in Sweden and China.

For further information regarding the project, visit www.projectchina.se/.