ASC – a Volvo Construction Equipment dealer – wins the Volvo CE Masters 2011 competition in Region North America...

The Volvo Masters is a team competition for parts and service technicians who solve problems similar to those they face on jobsites every day. Teams are judged on their technical and parts system skills, on how they handle their tools, and how they apply the Volvo core values of quality, safety, and environmental care in their work.

The ASC Tarheels of Charlotte, NC.  From left to right: David Turner – team advisor, Scott Cox and Billy Byers – Volvo service technicians and Jimmy Dorton – Volvo parts technician.

In the years since its inception in 1990, the Volvo CE Masters competition has seen many teams put their knowledge and skill to the test.  The competition’s original goal was to increase the Volvo CE dealer’s service and parts technical teams’ knowledge of Volvo products around the world.

Since then, the aim has evolved to include enhancing the aptitude of Volvo trained dealer technicians and parts representatives in providing a consistently positive customer experience with every job, since improved education and broader experience results in more positive interaction with customers.

This year’s North American Masters Finals, which lasted three days from 1 to 3 March 2011, really heated up and were a nail-biter until the end!  When the dust settled, the team from the Tarheel state was left standing. The ASC team, the Tarheels, pulled out the win in a grueling, yet fun and educational Volvo Masters competition.  The Tarheels had to topple seasoned and experienced teams from Rudd, Romco, and Redhead to earn the 2011 Masters Trophy! 

Volvo CE Masters competitions are held in North America, Europe, Latin America, Asia and Region International. All regional winning teams – among which are the Tarheels – will travel to Sweden to compete in the world-wide Masters Competition, to be held in Eskilstuna, Sweden from 26 June until 2 July 2011. Just in time for some midnight sun…


12 April 2011

For more information, please contact:

Beatrice Cardon
Volvo Construction Equipment North America, LLC
Phone (828) 650 2183

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