Volvo Trucks Announces its 2013 Sponsorship of the America’s Road Team

Volvo Trucks announced today its ongoing support for America’s Road Team at the American Trucking Associations (ATA) Management Conference & Exhibition in Las Vegas, Nevada.

America’s Road Team utilizes drivers with proven safety records to spread awareness about highway safety and foster understanding about the crucial role that trucking plays in the economy. Volvo Trucks has sponsored the program for more than a decade.

“Volvo Trucks’ support of America’s Road Team is one of our proudest partnerships,” said , Magnus Koeck, Volvo Trucks vice president, marketing and brand management.  “The work that America’s Road Team does nationwide is indispensable and there is great synergy between the team and Volvo’s commitment to safety.”

Members of the America’s Road Team, called Captains,  speak to lawmakers, government officials, students, regulators and other drivers to increase awareness about the essential nature of America’s trucking industry and the importance of highway safety.  The Captains have logged millions of miles behind the wheel without an accident and are chosen only after a rigorous selection process. 

“The trucking industry could not ask for better ambassadors than the America’s Road Team Captains,” Koeck said.  “Volvo believes that education is the cornerstone for driver safety, and we are certain that the Road Team positively affects countless lives every year.” 

As part of its ongoing committment to the America’s Road Team program, Volvo supplied the Captains with a VNL 780 tractor, which they use to transport the ATA Image Trailer, a mobile experience trailer used during Road Team presentations.

The Road Team truckfeatures a fuel-saving Volvo I-Shift automated manual transmission and the following active safety technologies:

  • Volvo Enhanced Stability Technology (VEST) by Bendix, a full electronic stability program that assists drivers in maintaining control during emergency maneuvers.
  • Volvo Enhanced Cruise (VEC), integrating the most advanced collision avoidance technology with the truck’s cruise control.   


Volvo Trucks will continue its sole sponsorship of America’s Road Team in 2012.  The Road Team travels the country with this Volvo VNL 780 and the American Trucking Associations’ Image Trailer, delivering messages about the highway safety and the essential nature of America’s trucking industry.

Volvo Trucks North America’s operations and products are guided by the company’s three core values: Quality, Safety and Environmental Care. The Volvo VN, VHD and VAH trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. Both plants are certified to ISO14001 environmental and ISO9001 quality standards.

Volvo Trucks North America is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and one of the world's leading producers of heavy-diesel engines (9-16 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs nearly than 118,000 people, has production facilities in 19 countries and sells their products in more than 180 markets. Volvo Group sales for 2011 amounted to nearly $47.8 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the U.S.

October 8, 2012

For further information, please contact Brandon Borgna, Volvo Trucks North America, phone 336-393-2143, email