The Volvo Ocean Race is not simply a world class sport competition. It is also a powerful business platform that we use to strengthen relationship with our key stakeholders. Each one of the 12 stops gives us the opportunity to welcome thousands of customers. They get to enjoy a unique mix of business seminars, discussions with industry peers, exploration of innovative technology as well as memorable sailing experiences.
Hong Kong was a particularly successful stopover for Volvo Buses which launched a new Euro VI double-decker leading the way in energy-efficient public transport and hosted a group of 100 raving customers.
Watch this video to discover their main take-aways.