Volvo CE Cements Strong Southwest Presence With Power Equipment Company Expansion

Power Equipment Company has long served as the Volvo equipment dealer for much of Colorado (lighter green) and is now adding the rest of the state and areas of New Mexico and Utah to its territory (darker green).
Volvo CE Cements Strong Southwest Presence With Power Equipment Company Expansion

Power Equipment Company, which has been distributing construction equipment in the Rocky Mountains region since 1936 and is a long-time member of the Volvo Construction Equipment (Volvo CE) dealer network, is expanding its footprint in the Southwest with the acquisition of Golden Equipment Company.

The company closed an agreement to purchase the name and assets of Golden Equipment, including three dealer branches in Durango, CO, and Farmington and Albuquerque, NM. The transferring territory includes the northern half of New Mexico as well as several adjacent counties in the southwest corner of Colorado and San Juan County in the southeast corner of Utah.

Power Equipment Company has 85 years of experience with heavy-duty construction equipment and a strong reputation for providing exceptional product support. The company has represented Volvo CE since 1985.

“Power Equipment Company is an experienced partner with a strong reputation in the region,” said Stephen Roy, President of Region North America, Volvo CE. “Power Equipment will use their existing footprint and resources to provide an increase in service technicians and parts and equipment availability. Volvo CE customers can expect the same high-caliber support they have received from Golden Equipment.”

Golden Equipment Company employees will transition to the new company with the acquisition, giving existing customers a high degree of continuity and further strengthening the Power Equipment Company team.

“We are excited to expand the reach of our Volvo territory,” said Will Ricketts, President, Power Equipment Company. “Golden Equipment customers will benefit from the resources of Power Equipment’s fleet and expansive parts inventory, supported by a highly skilled parts and service team.”

Albuquerque-based Golden Equipment Company has been part of the Volvo CE dealer network for 30 years.

“I’ve had the pleasure of working with Volvo in New Mexico since 1991. It’s been an incredible 30-year journey, and I’ve truly enjoyed working with the Golden team to serve our great customers in New Mexico and the Four Corners. I’ll miss it, but I’m confident they are in good hands,” said Bill Golden, President, Golden Equipment Company.

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Gregg Hennigan                                                                        

Marketing Communications                                      

Volvo Construction Equipment North America                                                     



Dave Foster

Corporate Communications

Volvo Construction Equipment North America


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Volvo Construction Equipment (Volvo CE) is a leading international manufacturer of premium construction equipment, and with over 14,000 employees, it is one of the largest companies in the industry. Volvo CE offers a wide range of products and services in more than 140 countries through its global distribution network. Volvo CE is part of the Volvo Group. The Volvo Group drives prosperity through transport solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase our customers’ uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs 105,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about SEK 338.4 billion (EUR 33.3 billion). Volvo shares are listed on Nasdaq Stockholm.

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