Pressmeddelande

Prince Carl Philip of Sweden becomes patron of Volvo Ocean Race

2004-03-31

Southampton, England, 31 March, 2004 - Sweden's Prince Carl Philip has agreed to become patron of the next Volvo Ocean Race.

Southampton, England, 31 March, 2004 - Sweden's Prince Carl Philip has agreed to become patron of the next Volvo Ocean Race.
"We are happy and proud that the Prince has accepted our request," says Glenn Bourke, CEO of Volvo Ocean Race.

It is almost exactly 30 years ago – on April 9 – that the very first boat completed The Whitbread, which now is the Volvo Ocean Race.
Since then, the race has gone through a fantastic development. What used to be a round-the-globe sailing race for amateur sailors and enthusiasts is, today, one of the world's most extreme sporting events – a professional competition throughout.

"Our hope is that Prince Carl Philip will have the time and opportunity to support our race in different ways. We know that he has a keen interest in sports and that he has sailed a lot with his father, King Carl XVI Gustaf," says Glenn Bourke and continues:

"At a convenient occasion, before the race, we will invite the Prince to sail our new racing boat – the Volvo Open 70.”

The next Volvo Ocean Race will be the ninth since 1973-74. This time it will start in November 2005 in Galicia, Spain.
The first port after the start will be in South Africa. From there the boats will run towards Australia and New Zealand followed by Brazil, and the USA. The fleet will then return to Europe, where the finish is set to be.

The Volvo Ocean Race

The Volvo Ocean Race will start with an in port race in Sanxenxo, Galicia, on November 5, 2005.
The start of leg one, the first offshore leg, will be from Vigo, Galicia, on November 12, 2005.
The Volvo Ocean race is a round the world yacht race featuring nine offshore racing legs. Included in the 2005-2006 event will be an inshore race at each of the main stopover ports including the start port in Galicia.
Four teams from the last race measured the media value of their exposure. The results showed an average of US$50 million, which equates to a 200-300% return on their sponsorship investment.
Volvo Ocean Race achieved a cumulative audience of over 800 million viewers ranking it among the top international sporting events.
Research on awareness of the competing teams was also conducted which again showed an increase by up to 30% for some sponsors.

March 31, 2004

For further media information on the Volvo Ocean Race, please contact:

Bo Handel, PR director
Tel: +44 1489 554 832
Mob: +46 708 204 064
Email: bo.handel@volvooceanrace.org

Lizzie Green, press officer
Tel: +44 1489 554 832
Mob: +44 7801 185 320
Email: lizzie.green@volvooceanrace.org

Current stills archive (royalty-free images for media):
Patrick Anderson, Tel +44 777 55 33 956,
Email: Patrick.Anderson@volvooceanrace.org
Online archive http://media.vemuk.com

Film and video archive:
Axiom International,
Pat Marshall, Tel +44 1252 795 567,
Email: patrickm@scn-axiom.co.uk

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