Volvo Rents Opens Rental Center in Southborough, MA

August 13, 2009 (Asheville, NC) -- Volvo Construction Equipment Rents, Inc. (Volvo Rents) has announced the opening of a new Volvo Rents equipment rental center in Southborough, MA. It is the company’s second independently operated rental center in the state; the new center is co-located with an existing Volvo Construction Equipment & Services (VCES) operation at 300 Turnpike Road.

“We are excited to expand the business into Boston’s Metro West area,” said Todd Miceli, co-owner.  “This new location will provide our rental customers who work on jobsites in the area with faster access to equipment delivery and service.”

New England Equipment Rentals, Inc., owned by franchise principals Todd Miceli and Matt Carretero, opened its first Volvo Rents center in Haverhill, MA in December 2005.  As with the first store, the new Volvo Rents center brings to market Volvo’s extensive line of compact construction equipment as well as a comprehensive line of essential equipment and tools for the construction, commercial, industrial and homeowner markets to the area.

“This move brings benefits both to our customers and to Volvo Construction Equipment & Services’ customers,” reports Matt Carretero.  “VCES customers now have access to a full line of general construction equipment.”

Volvo Rents – Southborough serves the Boston/Metro-West regional area with construction equipment rental and supplies from 300 Turnpike Road (Route 9 East), Southborough, MA 01722. The office number is 508-481-5092 and the fax number is 508-481-5096.  The company’s web address is

The Volvo Rents franchise program was designed by Volvo Construction Equipment and covers all aspects of an operating business model.  Features include use of the Volvo brand, financial assistance, a fleet purchasing program , a Volvo Rents proprietary software program, operational support and guidance, comprehensive training in systems, sales, service, and  management as well as facility design and regional and local marketing. Principal Volvo products for its rental centers include its line of compact excavators, wheel loaders, backhoes, skid steer loaders  and compaction equipment.  Volvo Rents has eighty-two (82) equipment rental centers open in North America, eighty-two (82) centers in Europe, three (3) stores in India and one (1) in Mexico.

Volvo Rents believes in giving back to the community

Operation More Care, the company’s philanthropic program, has launched its Hardhat Comedy Tour to bring relief to those in need.  Volvo Rents locations around the United States have sponsored local comedy events to support local food banks, breast cancer research and awareness and the US troops overseas.  To get more about this important endeavor and to learn how you can help, browse to

About Volvo Rents

Volvo Construction Equipment Rents (Volvo Rents), Inc. is a franchisor and wholly-owned subsidiary of Volvo Construction Equipment (Volvo CE), a major international company developing, manufacturing, and marketing equipment for the construction and related industries.  Its products, leaders in many world markets, include a comprehensive range of wheel loaders, hydraulic excavators, articulated haulers, motor graders, soil and asphalt compactors, pavers, milling machines, compact wheel loaders and excavators, and skid steer and backhoe loaders. Volvo CE is part of the Volvo Group. The Volvo Group is one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and is one of the world's leading producers of heavy-diesel engines (9-18 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells their products in more than 180 markets. Volvo Group sales for 2008 amounted to over 46 BUSD. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on NASDAQ OMX Nordic Exchange Stockholm and are traded OTC in the US.