After signing up for the service, it is easy for commuters to use their mobile phones, or a web site, to keep track of how much CO2 emissions are reduced, or increased, using different means of transportation, for example car, car pooling or bus. Tests show that individuals can be motivated to cut their CO2 emissions by 30% when using Commute Greener.
“We immediately received positive feedback from the people on the streets of Copenhagen. People appreciate the possibility to use their mobile phones to reduce their personal carbon footprint and contribute to a positive change in commuting behavior,” says Magnus Holmqvist, Commute Greener´s managing director.
The story behind Commute Greener begins in 2008, when an employee at Volvo IT´s Innovation Centre came up with the simple idea of an application for mobile phones that calculates the user’s carbon emissions while travelling.
“It was initially planned as an internal initiative to further enhance our work within environmental care. We wanted to come up with a new and fun way to involve our own people in dealing with climate change. Selling the service outside the Volvo Group was a very distant idea,” Magnus Holmqvist recalls.
After internal tests and an internal launch, this idea is now in the process of becoming reality. Commute Greener is being launched to external companies, cities and to individuals around the world.
“Companies save money, as their employees take the most effective means of transport rather than getting caught in traffic jams. The environment benefits and the burden on the road network is reduced”, says Magnus Holmqvist.
Holmqvist believes it is only natural that the Volvo Group, the world´s second largest producer of heavy-duty trucks, is launching a service like Commute Greener.
“We are part of the problem of carbon emissions, but we are also part of the solution. We have the expertise to create modern transport solutions for the whole of society,” he concludes.
Facts about Commute Greener
More information about Commute Greener is available at the following web site: http://www.commutegreener.com/
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December 18, 2009
Reporters who would like more information should contact:
Anders Vilhelmsson, Media Relations Manager, Volvo IT, tel +46 31 322 38 79, e-mail email@example.com
Marjorie Meyers, Director, Corporate & Online Communications, Volvo Group North America, tel +1 646 2468606, e-mail firstname.lastname@example.org