“No Regen Engine” and SCR touring Volvo customers across North America

Seeing is believing, so Volvo Trucks North America is making sure as many customers as possible see its EPA2010 emissions technology in action through its “No Regen Engine” tour. So far, more than 1,000 customers have learned first-hand about the many benefits of Volvo Trucks’ fuel-saving selective catalytic reduction (SCR) technology, and how SCR eliminates diesel particulate filter (DPF) active regenerations for EPA’10.

The No Regen Engine tour uses Volvo Truck dealerships across the United States and Canada as venues to present a comprehensive explanation of SCR and demonstrate its benefits to customers.  Twenty-six events have been held so far, and more than a thousand customers to date have heard Volvo experts explain the technology and benefits of SCR.  As part of the experience, customers are given the opportunity to inspect and drive a production-ready EPA’10 Volvo VN, as well as handle samples of diesel exhaust fluid (DEF).

“The response to the No Regen Engine tour’s messages has been overwhelmingly positive,” said Scott Kress, senior vice president – sales & marketing.  “Our customers are intensely interested in SCR and really want to understand how it will work for their operations.  Volvo’s fact-based presentations and hands-on demonstrations have dispelled the misinformation and confusion that others have attempted to spread about this technology.” 

“Customers come away from the No Regen Engine tour events feeling reassured and confident about how ready Volvo is for 2010 and the benefits we will deliver, including improved fuel economy, reduced operating costs and no DPF active regenerations,” Kress said.

The No Regen Engine tour will continue through September, with approximately 70 dealer-customer events planned.  Customers should contact their local Volvo Truck dealer for information on tour events in their area.

Volvo Trucks North America’s operations and products are guided by the company’s three core values:  Safety, Quality and Environmental Care.  The Volvo VT, VN and VHD trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland.  Both plants are certified to ISO14001 environmental and ISO9001 quality standards.  Volvo also sponsors America’s Road Team, a national highway safety outreach program.

Volvo Trucks North America is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and one of the world's leading producers of heavy-diesel engines (9-16 liter).  The Group also provides complete solutions for financing and service.  The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells their products in more than 180 markets.  Volvo Group sales for 2008 amounted to over $46 billion.  The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden.  Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the U.S.

June 30, 2009

For further information, please contact Jim McNamara, Volvo Trucks North America, phone 336-393-2143, email james.mcnamara@volvo.com