Every drop counts at Volvo Trucks

Volvo Trucks is launching a campaign to increase knowledge about fuel-efficiency. “Fuel consumption can be significantly reduced via relatively simple measures. Lower fuel consumption is good for our customers and good for the environment, and that’s a message we want to make sure gets through,” says the company’s President and CEO Staffan Jufors.

It costs billions of kronor to develop a new engine generation to meet tougher demands on exhaust emissions, primarily particulates and nitrogen oxides. In the best-case scenario, this may reduce fuel consumption and CO2 emissions by perhaps one percent. At the same time, relatively simple measures have been shown to deliver far greater savings.

“It’s usually the hardware that gets all the attention. The hardware is of course important and we are very proud of the fact that we have what is possibly the most efficient truck on the market. What is more important, however, is that we have now adopted a holistic approach based on the customer’s operations, aiming for optimal energy usage and minimised environmental impact. It’s all about big and small steps in harmony,” says Volvo Trucks President and CEO Staffan Jufors.

In order to show the broad range of fuel-saving measures available, the company is presenting a philosophy called “Every Drop Counts”. It is a concept that aims at reducing fuel consumption and environmental impact. At www.volvotrucks.com/everydropcounts the company shares examples of both big and small ways of achieving fuel savings.

The driver is the key to fuel economy
Driver training is one of the most effective means of cutting fuel consumption. In Europe, 15,000 drivers have already taken Volvo Trucks’ driver training course. The overall range of measures includes major technical innovations such as hybrid technology and gas-powered engines, as well as accessories and services such as choice of equipment, vehicle maintenance, traffic planning systems and fuel consumption analysis. Correct wheel alignment and appropriate choice of tyres can cut fuel consumption by as much as 14 percent. 

“In other words, we’re not talking about a vision for the future but rather about concrete steps that are already happening. With all these pieces of the puzzle falling into place, we feel the time is ripe for going out in this way and talking about our philosophy and our long-term aims,” says Staffan Jufors.

More information is available from www.volvotrucks.com/everydropcounts.

May 2, 2011

For further information, please contact:
Jenny Björsne, Corporate Communications, phone +46 31 66 45 23 alt. +46 709 308 300, email