ASC agrees to pass distribution of Volvo Construction Equipment in Alabama to Cowin Equipment

The agreement sees Cowin assume Volvo Construction Equipment distribution rights in the Alabama territory and the transfer of two stores from ASC.

Effective 17 November, Cowin Equipment Company Inc will assume the distribution rights for Volvo Construction Equipment in the State of Alabama from ASC Construction Equipment USA, Inc. The Alabama territory also includes the Florida panhandle and coastal Mississippi regions. The impact on customers will be minimal, and full sales and service support will be guaranteed during the handover of responsibilities and beyond. The realignment of territories suits both companies’ strategic ambitions and has limited impact on jobs, other than the transfer of affected ASC employees to Cowin .


The deal allows the Volvo Construction Equipment range of products to be consolidated under one dealership in the territory, promoting General Purpose, Utility, and Road Machinery products. Cowin has extensive experience marketing Volvo Road Machinery and has the knowledge and skills to grow Volvo’s entire business in this area. Once the deal is complete, Cowin will support customers from its branches in Birmingham, Mobile, Montgomery, Huntsville-Decatur, Oxford, & Pensacola Fla.


ASC is committed to customers in North America and to Volvo Construction Equipment, where it remains the Volvo CE dealer in North and South Carolina, Georgia and Eastern Tennessee. This deal will allow ASC to free up additional resources for new investments in these areas.



18 November 2011

For further information, please contact:


Bill Law                                                                     
Vice President, Corporate Communication               
Volvo Construction Equipment North America


Tel: + 1 828 974 2530


Volvo Construction Equipment (Volvo CE) is a major international company developing, manufacturing and marketing equipment for construction and related industries. Its products, leaders in many world markets, include a comprehensive range of wheel loaders, hydraulic excavators, articulated haulers, motor graders, soil and asphalt compactors, pavers, milling machines, compact equipment and material handling equipment.  Volvo CE is part of the Volvo Group, the world’s largest manufacturer of diesel engines in the 9 to 18 litre category.  The Volvo Group is one of the world’s leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services.  The Group also provides complete solutions for financing and related services.