Volvo Trucks Announces 2012 Proven Road Tour Schedule

Volvo Trucks today launched its Proven Tour, an interactive customer and dealer road tour showcasing the company’s proven leadership in fuel efficiency, driver productivity, safety and vehicle uptime.

The Proven Tour will stop at 27 Volvo Trucks dealers throughout the U.S. and Canada during the next four months, making its first stop today at Pare Centre du Camion Volvo in Quebec, Canada.

A Volvo VNL 780 tractor will pull the 53-foot expandable Proven trailer, which was built to serve as a mobile experience and educational facility for Volvo dealers and customers. The state-of-the-art trailer features interactive stations to allow visitors to learn more about Volvo’s proven technologies, including XE – exceptional efficiency – powertrain packages, I-Shift automated manual tranmission, steel cab, Volvo Remote Diagnostics and ASIST service communication tool. Volvo dealers and customers can also take part in product presentations and demonstrations in the trailer’s 20-person training room. During the tour, visitors will also experience the premier of Volvo’s iPad-based Fuel Drop game.

“We’re pleased to bring the Proven Tour on the road to our dealers and customers so that they can experience firsthand the breadth of our technology leadership,” said Magnus Koeck, Volvo Trucks vice president, marketing and brand management. “The educational trailer –Volvo’s largest exhibit trailer in the world – provides an in-depth look at our integrated products and services and an opportunity to learn how they help improve the efficiency of our customers’ operations.”

Click here to view a brief video about the Proven Tour and the trailer.
This year’s portion of the Proven Tour will conclude in late December after stops throughout the West, Midwest and Canada.  Following the holidays, the Proven Tour will continue, making stops in 2013 for dealer sales trainings, product demonstrations, customer events and tradeshows. Sponsors for the Proven Tour are Bridgestone Corporation and Alcoa Wheel and Transportation Products.  Please see the complete schedule below for additional information.


Proven trailer

Volvo Trucks’ interactive customer and dealer tour will showcase the company’s proven leadership in fuel efficiency, driver productivity, safety and vehicle uptime. The 53-foot Proven trailer houses interactive displays that allow visitors to learn more about Volvo’s proven technologies.

Proven Trailer

Volvo Trucks North America’s operations and products are guided by the company’s three core values: Quality, Safety and Environmental Care. The Volvo VN, VHD and VAH trucks are assembled in the United States at the New River Valley Plant in Dublin, Virginia, while Volvo engines for North America are assembled in Hagerstown, Maryland. Both plants are certified to ISO14001 environmental and ISO9001 quality standards.

Volvo Trucks North America is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and one of the world's leading producers of heavy-diesel engines (9-16 liter). The Group also provides complete solutions for financing and service. The Volvo Group, which employs nearly than 118,000 people, has production facilities in 19 countries and sells their products in more than 180 markets. Volvo Group sales for 2011 amounted to nearly $47.8 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the U.S.

September 14, 2012

For further information, please contact Brandon Borgna, Volvo Trucks North America, phone 336-393-2143, email