“The Customer Experience Track is built to simulate real-world driving conditions and provide our visitors with the opportunity to experience first-hand the quality and performance of Volvo trucks,” said Gӧran Nyberg, president of Volvo Trucks North American Sales & Marketing. “Getting behind the wheel to experience our vehicles is the ultimate way to complement a tour of our New River Valley manufacturing facility.”
Designed with banked corners, the paved course enables drivers to achieve highway speeds. The off-highway area features a variety of surfaces and grades to simulate the most demanding of work environments and is located inside the paved road course.
Volvo utilized employees skilled in design, excavation and the operation of heavy machinery to build the Customer Experience Track.
“The Customer Experience Track will enable customers to have an even better experience at our facility, while also allowing us to showcase our products in a unique way,” said Lars Blomberg, vice president and NRV general manager. “The employees who built the track are both dedicated and passionate about the work they do, which is evident by their commitment to quality and their desire to develop this track. I commend all of our employees for the work that they do.”
Volvo’s New River Valley assembly plant in Dublin, Virginia officially opened its 1.1-mile Customer Experience Track today.
The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 110,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2013, the Volvo Group’s sales amounted to $41.5 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm and are traded OTC in the U.S. For more information, please visit
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August 12, 2014