“The Middle East is one of Volvo Penta’s most important areas for industrial engine sales,” says Giorgio Paris, president of Volvo Penta’s Emerging Markets and Asia Pacific region. “We see great potential in the Middle East — especially for gensets. It’s one of our top priorities.”
Volvo Penta will take that message to its stand (S1G30) at Middle East Electricity (MEE), the world’s leading power exhibition held in Dubai’s World Trade Center, March 2-4. MEE has become one of the most important exhibitions in the power generation world — and therefore a critical event on Volvo Penta’s yearly calendar. With attendees coming from the rest of Asia, Africa and Europe, MEE provides a platform where Volvo can connect with existing customers and meet new ones.
Every year, Volvo Penta expands its presence at MEE, with this year’s stand set to include a service corner to demonstrate the company’s focus on aftermarket and uptime — with a TAD1641GE engine on display that has run more than 38,000 hours during its lifetime. Aftermarket staff will be on hand to explain Volvo engines’ ease of serviceability and talk about how the extensive service network can best assist them. With 35 dealers and 13 importers, Volvo Penta has an extensive aftermarket network in the region, which it continues to expand. Volvo Penta focuses on continually training its dealers and technicians to bring them up to speed on the latest products.
Volvo Penta’s aftermarket offer encompasses traditional elements such as global warranty, genuine parts and service through an extensive dealer network that is supported by Volvo Group global logistical services. But solutions go above and beyond the norm to include extended coverage packages, preventive maintenance schedules, repair and overhaul kits, and flexible service agreements.
The availability of genuine parts is also a key focus area for Volvo Penta. Buy-back programs, advanced inventory management systems and e-commerce solutions are just a few of the initiatives that Volvo Penta pursues with its Middle East business partners in order to improve availability and quality of stock.
The right choice
On its stand at MEE, Volvo Penta will display a D7 and a D16 genset engine, part of its range of Stage II and Stage III emissions-compliant powergen engines in 5, 7, 13 and 16-liter displacements. The company has spent years developing an attractive range of 85- to 700-kVA engines in optimized power nodes with excellent power density for their size — focusing on developing its engines for gensets used in both prime power and standby applications, and testing them extensively in the most extreme environments.
With its optimized technology, the company has also set the standard when it comes to fuel consumption, allowing OEMs to lower their total cost of ownership. Calculated against its primary competitors, Volvo Penta’s 16-liter genset engines (TAD1642GE and TWD1643GE) yield 7-10% greater fuel efficiency — for a savings of 5-13 liters of fuel per hour.
Volvo Penta is also one of the few large suppliers of power generation engines that doesn’t build its own branded industrial gensets. Those that do are putting themselves in direct competition with the OEM customers to whom they supply powergen engines.
“Long ago we made a deliberate strategic decision
to compete with our genpower customers. That’s the right choice for us — and always will be,” says Giorgio. “By sticking to what we do best — loose engine sales — we’re still a key player on the genset free market, and we can remain the preferred choice for OEMs that don’t want to have to compete against their own suppliers.”
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