The iron mark maintains the familiar symbol, but is less complex than the previous version. It also features the blue Volvo word mark across the bar in the center.
"The Volvo iron mark is extremely recognizable and synonymous with quality and safety," said Magnus Koeck, Volvo Trucks vice president – marketing and brand management. "The redesigned logo enables Volvo to be more closely aligned with the iron mark featured on our products, while also differentiating us from Volvo Cars."
Seeking a strong image to represent its vehicles, Volvo began using the logo – the ancient chemical symbol for iron – in 1927. The iron mark has been redesigned through the years to reflect the ever-evolving transportation environment, while at the same time maintaining a strong link to Volvo's heritage.
Volvo Trucks North America today unveiled its redesigned logo to North America.
Volvo Trucks provides complete transport solutions for professional and demanding customers, offering a full range of medium to heavy duty trucks. Customer support is secured via a global network of 2,200 dealers and workshops in more than 125 countries. Volvo trucks are assembled in 15 countries across the globe. In 2015 more than 113,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses and construction equipment, and drive systems for marine and industrial applications. The Group also provides solutions for financing and service. Volvo's work is based on the core values quality, safety and environmental care.
The Volvo Group, which employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2015, the Volvo Group's sales amounted to about $37 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com or www.volvogroup.mobi if you are using your mobile phone.
March 22, 2016