Volvo launches new road-safety programme for cyclists

Volvo Trucks is taking yet another initiative to improve safety awareness among unprotected road-users. With a new global training package called ‘See and Be Seen’, this programme is directed at cyclists from 12 years old and up. ‘See and Be Seen’ is a continuation of Volvo’s successful traffic-safety training programme for young children, ‘Stop Look Wave’, which is in use the world over.
Cyclist and truck in traffic

“Just like with Stop Look Wave, the See and Be Seen programme aims to improve understanding of how unprotected road-users and trucks can interact in the traffic environment. However, this time we are focusing specifically on cyclists, children and adults alike. With the fast pace of today’s traffic, it is vital that as many people as possible are aware of the risks in order to avoid accidents and incidents,” says Carl Johan Almqvist, Traffic and Product Safety Director at Volvo Trucks. 

As the programme’s title suggests, See and Be Seen focuses on how important it is to watch surrounding traffic and to make oneself visible to truck drivers, for instance by maintaining eye contact and by not cycling too close to trucks. 

“In order to reduce the risk of traffic accidents, we equip our trucks with increasingly intelligent safety systems and train our drivers in the art of safe driving. However, since the human factor is of crucial significance in most traffic accidents, it is important to increase safety awareness among all road-users,” explains Carl Johan Almqvist.  

See and Be Seen is designed to be able to be used for schoolchildren from 12 years on, but it is also suitable for instance for traffic-safety organisations working with adults. The training package encompasses teacher aids including presentation materials, films and practical exercises. The material, which is published in English, can be downloaded free of charge from

Traffic safety campaigns

See and Be Seen 

Stop Look Wave