“Our customers are looking for very specialised advice and expect a high level of professionalism from us,” she says.
Emilie Ribeyre has worked at the Renault Trucks Grand Lyon dealership in Corbas for 10 years. She has been a heavy-duty salesperson since 2014 after eight years as a utility vehicles salesperson.
“There are fewer heavy-duty customers and they are much more sought after, so it’s crucial to build trust with them if we want to be consulted when they renew their fleets.”
Her goal is to be consulted in 100 per cent of renewal cases in her sector. In reaching her goal, she has an advantage: The strength of the Renault Trucks brand,which with its French origin is recognised as a mark of quality.
“But this is not enough. The advisory role of the salesperson is key, both at the technical level in order to recommend the right vehicle for the task and in terms of ensuring service, maintenance, extension of warranties and financing,” says Emilie Ribeyre.
According to Emilie the real work starts once a sale is completed.
“It’s now up to us to demonstrate our ability to guarantee the expected level of service,” she says.
Here, the salesperson serves as the business coordinator and link.
“Representatives of the workshop, as well as salespersons working with utility and heavy-duty vehicles, meet every Monday morning.”
The goal of these meetings is to exchange information and to talk about issues and opportunities in order to be able to speak to the customer with a common voice.
“Through consistency and transparency, we aim to provide the highest level of long-term satisfaction. Nothing can ever be taken for granted,” says Emilie Ribeyre.
Name: Emilie Ribeyre
Education: License degree in business, management, and customer relationship management
Position: Heavy-duty salesperson
Organization: Renault Trucks
Location: Lyon, France